Nokia Buys Mobile Ad Firm
Sep 17, 2007, 7:29 AM by (staff)
Nokia agreed to acquire Enpocket, a Boston-based company that provides mobile advertising services. This acquisition will help bolster Nokia's growing mobile advertising platform. Enpocket will allow Nokia to work with its network operator partners to deliver advertising via SMS, MMS, the mobile web and video services. Nokia bought Enpocket's assets and personnel. The value of the sale was not revealed.
BlackBerry to Kill Off Advertising Business
BlackBerry today said its BlackBerry Advertising Service will reach its end of life on June 16, 2015, after which the servers will be disabled and the APIs will no longer work. BlackBerry launched the service to help developers generate ad-based revenue via mobile applications.
Nokia Networks to Acquire Eden Rock
Nokia Networks today announced its intent to acquire Eden Rock Communications for an undisclosed sum. Eden Rock pioneered self-organizing networks (SON) technology for mobile broadband operators.
Microsoft Makes Branding Change Official
Microsoft today indicated its branding transition from Nokia Lumia to Microsoft Lumia is progressing as planned. Microsoft has slowly been rebranding apps, services, and web sites from Nokia to Microsoft.
Nokia Makes HERE Sale to Audi, BMW, Daimler Official
Nokia today formally announced the sale of its HERE Maps business unit to a consortium of three German auto makers. Audi, BMW, and Daimler have agreed to buy HERE Maps for $3 billion.