Apple Mulling Spectrum Bid
Sep 10, 2007, 8:46 AM by (staff)
Apple is considering entering the FCC spectrum auction set for January 16, 2008. Apple has enough cash to make a bid in the auction, which starts with a minimum of $4.6 billion, though winning any spectrum will likely take up to $9 billion. If Apple were to enter the auction it would represent a large shift in strategy for the company, which has focused more on selling devices rather than services. Winning spectrum could lead to a different way for Apple to deliver content to the iPhone without partnerships with wireless companies such as AT&T.
AT&T, Verizon Dominate AWS-3 Auction
The FCC today published a list of companies that placed winning bids for the AWS-3 spectrum auction. The FCC auctioned off 1,600 licenses, for which 70 companies were competing.
AWS-3 Spectrum Auction Over, Bids Total $44.89 Billion
The FCC today said Auction 97, which covered blocks of spectrum in the AWS-3 band, is now over. It received a final bid today for the 1695-1710MHz unpaired spectrum band just a day after it closed bids for the G, H, I, and J paired spectrum blocks.
Dish May Bid In 600MHz Auction Next Year
Dish Network is evaluating whether or not to participate in the FCC's 600MHz incentive auction next year, according to an executive. The company might bid on airwave licenses even though it was recently denied a $3.3 billion discount on licenses it won in this year's AWS-3 auction.
FCC's 2016 Reverse Auction Sees Opening Bids Set
The FCC has set opening bids for the 600MHz reverse spectrum auction, scheduled for the middle of 2016. The auction will see television stations give up their spectrum licenses, which will then be sold to wireless companies.
But what kind of content?
For all we know, this might be either a Data Only Network or a Mobile TV Network (like Qualcomm's Mediaflow)
If this is a case, at&t and Apple's relationship would become stronger rather than weaker since at&t would probably want to use the network for their own bundled offerings as well.
What if it happens- what if it doesn't...
Apple clearly isn't happy with the options available now, though. It's funny, because you don't realize how good we have it here until you go to say... Europe, and pay per kilobyte for data!
That said, I know better than to wage against Apple. They know what they're doing. Their first cell phone beats the living snot out of more established manufacturer's decades of work. No, it's not perfect, but even if it's a few steps back in a category there's no overlooking the fact it's a quantum leap from what we had....
Wouldn't that be kind of a disaster?
I don't see Apple ...