Apple Mulling Spectrum Bid
Sep 10, 2007, 8:46 AM by (staff)
Apple is considering entering the FCC spectrum auction set for January 16, 2008. Apple has enough cash to make a bid in the auction, which starts with a minimum of $4.6 billion, though winning any spectrum will likely take up to $9 billion. If Apple were to enter the auction it would represent a large shift in strategy for the company, which has focused more on selling devices rather than services. Winning spectrum could lead to a different way for Apple to deliver content to the iPhone without partnerships with wireless companies such as AT&T.
Dish May Bid In 600MHz Auction Next Year
Dish Network is evaluating whether or not to participate in the FCC's 600MHz incentive auction next year, according to an executive. The company might bid on airwave licenses even though it was recently denied a $3.3 billion discount on licenses it won in this year's AWS-3 auction.
Court Says FCC's Incentive Auction Can Proceed
A federal appeals court today denied broadcasters' bid to derail the FCC's forthcoming reverse auction. The incentive auction, set to take place in mid 2016, will see wireless companies bid for spectrum owned by television broadcasters.
FCC Incentive Auction Racks Up $86B In Clearing Costs
The FCC today said that the reverse portion of its incentive auction is now complete. Bidding for 600 MHz television airwaves is over, and the cost to clear the 126 MHz spectrum target exceeded $86.4 billion.
FCC Names Final Set of Reverse Auction Bidders
The FCC today published a list of the 62 bidders who've made upfront payments and qualified to bid in the reverse auction for low-band TV spectrum. As expected, the list contains familiar names, such as AT&T, T-Mobile, U.S.
Incentive Auction Fails to Attract Big Spenders
The FCC's 600MHz incentive auction is proceeding slowly and may need to be reset. After 27 rounds of bidding, the total amount bid has reached only $23 billion, far short of the $88.4 billion clearing cost set during the reverse part of the auction earlier this year.
But what kind of content?
For all we know, this might be either a Data Only Network or a Mobile TV Network (like Qualcomm's Mediaflow)
If this is a case, at&t and Apple's relationship would become stronger rather than weaker since at&t would probably want to use the network for their own bundled offerings as well.
What if it happens- what if it doesn't...
Apple clearly isn't happy with the options available now, though. It's funny, because you don't realize how good we have it here until you go to say... Europe, and pay per kilobyte for data!
That said, I know better than to wage against Apple. They know what they're doing. Their first cell phone beats the living snot out of more established manufacturer's decades of work. No, it's not perfect, but even if it's a few steps back in a category there's no overlooking the fact it's a quantum leap from what we had....
Wouldn't that be kind of a disaster?
I don't see Apple ...