Sprint Rebrands, Drops Nextel From Name
Jun 27, 2007, 1:23 PM by (staff)
Sprint will launch a new brand campaign July 1 using the tagline "Sprint Ahead." The company will use TV, print and outdoor ads to promote their coverage, high speed data network, and Walkie Talkie service. But the company will no longer call itself Sprint Nextel, instead opting for the Sprint, together with Nextel logo when seen alone, or simply Sprint when seen with other text. The company will also be renaming its NASCAR sponsorship to further reinforce the change.
Sprint Settles Lawsuit Over Nextel Merger for $131 Million
Sprint today settled a class-action lawsuit regarding its 2005 acquisition of Nextel for $131 million. Investors claim Sprint executives defrauded shareholders by inflating stock and bond prices after Sprint closed its acquisition of Nextel.
Sprint's 'Magic Box' Is An In-Home Small Cell to Help Improve Coverage
Sprint today announced the Magic Box, a tool Sprint hopes consumers and businesses will use to help it densify its LTE network. The Magic Box is similar to a signal booster in that owners place it in a window.
Sprint Says It Has Improved NYC Network Performance
Sprint today talked up coverage improvements it has made across New York City. For example, using two-channel carrier aggregation Sprint has doubled the download speeds and capacity of its 2.5 GHz cell sites around the metropolitan area.
Sprint Parent Greenlights Network Plan
SoftBank has given Sprint the go-ahead to begin its network improvement plan. The nation's third-largest carrier plans to densify its LTE 4G network to improve coverage and capacity.
Zact to Call It Quits, But Sprint Has an Alternative On Deck
Zact Mobile, an MVNO that resold access to Sprint's network, plans to shut down at the end of August. Zact launched in 2013 and was notable because it allowed customers to adjust their voice minutes, messaging, and data allotments on the fly to suit their needs.
My problem with this is the dropping of the Nextel branding altogether when it isn't necessary. Why drop a brand name that is successful? Ford isn't doing that with it...
What about network technologies?
I mean, granted, Cingular's acquisition of AT&T Wireless was with Cash, so Cingular didn't have to deal with board members from that company, unlike Sprint/Nextel which was a stock acquisition.
Cingular immediately starting to push for the "extinction" of AT&T Wireless's TDMA services, pushing just weeks after the merger was final for TDMA customers to convert to Cingular GSM. They left the AT&T Wireless GSM customers alone and would just convert those accounts over to Cingular's system. It was rough at first, but now Cingular is in the last phases of completely shutting down the TDMA networks, ...
QChat deployment, even if it could be sped up, is YEARS from replacing iDEN PTT. Th...
Are you posters serious???
Seriously, lets just talk about some of the stupidity oozing from your finger tips...
1. Sue Sprint because of the name change to the Cup series? Holy crap... as pointed out by the few non-idiots in the discussion... Sprint is paying a very large price to sponsor the series... which allowed for a cup title change to occur once during 10 years. (You think they might have known this was coming?) The agreement also stated that wireless companies couldn't update their names... its called being grandfathered in... if they sponsor a car, they need to play by the rules o...
Rack up another point for AT&T. We'll just have ...
I read through all these threads about the changing of the name, and the new ads, and the dropping of iDEN. Some of you people are freaking idiots... I'm sorry, but its true.
Seriously, lets just talk about som
Sprint w/ Nextel...
Yadda, yadda, yadda...
Pick a damn name and stick with it.
Hey, Ford Motor Company isn't doing well. Maybe they should do like Sprint and re-brand all of their cars under the "Ford" em...
The curse has been lifted!
Hopefully AT&T and Alltel sue Sprint...
What was said, Is all current wireless sponsors would be allowed to keep the spons...
View the new commercials HERE!
These are rather good, especially compared to their previous train wrecks!
View them here: