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Sprint Rebrands, Drops Nextel From Name

Article Comments  62  

Jun 27, 2007, 1:23 PM   by (staff)

Sprint will launch a new brand campaign July 1 using the tagline "Sprint Ahead." The company will use TV, print and outdoor ads to promote their coverage, high speed data network, and Walkie Talkie service. But the company will no longer call itself Sprint Nextel, instead opting for the Sprint, together with Nextel logo when seen alone, or simply Sprint when seen with other text. The company will also be renaming its NASCAR sponsorship to further reinforce the change.

more info at Sprint »
more info at Washington Post »



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Jul 1, 2007, 12:09 PM


i suggested to NEXTEL CS to use the name SPRINTEL instead
Not bad, but the name "Sprint" as the main name for the combined company is o.k.

My problem with this is the dropping of the Nextel branding altogether when it isn't necessary. Why drop a brand name that is successful? Ford isn't doing that with it...

Jun 28, 2007, 10:25 PM

What about network technologies?

I hate to say it, but Sprint is dragging its heels worse than Verizon with its mergers, and much worse than Cingular with AT&T Wireless.

I mean, granted, Cingular's acquisition of AT&T Wireless was with Cash, so Cingular didn't have to deal with board members from that company, unlike Sprint/Nextel which was a stock acquisition.

Cingular immediately starting to push for the "extinction" of AT&T Wireless's TDMA services, pushing just weeks after the merger was final for TDMA customers to convert to Cingular GSM. They left the AT&T Wireless GSM customers alone and would just convert those accounts over to Cingular's system. It was rough at first, but now Cingular is in the last phases of completely shutting down the TDMA networks, ...
The difference between the Cingular, AT&T merger (original merger), and the Sprint-Nextel merger is this; TDMA only provided phone service, while iDEN provides PTT.

QChat deployment, even if it could be sped up, is YEARS from replacing iDEN PTT. Th...

Jun 28, 2007, 1:06 PM

Are you posters serious???

I read through all these threads about the changing of the name, and the new ads, and the dropping of iDEN. Some of you people are freaking idiots... I'm sorry, but its true.

Seriously, lets just talk about some of the stupidity oozing from your finger tips...

1. Sue Sprint because of the name change to the Cup series? Holy crap... as pointed out by the few non-idiots in the discussion... Sprint is paying a very large price to sponsor the series... which allowed for a cup title change to occur once during 10 years. (You think they might have known this was coming?) The agreement also stated that wireless companies couldn't update their names... its called being grandfathered in... if they sponsor a car, they need to play by the rules o...
Last time I checked, when Sprint goes toe-to-toe with AT&T in the courtroom...their track record is pretty dismal. AT&T is waaaay too powerful of a company to not get what they want...right or wrong.

Rack up another point for AT&T. We'll just have ...
icanbeatali said:
I read through all these threads about the changing of the name, and the new ads, and the dropping of iDEN. Some of you people are freaking idiots... I'm sorry, but its true.

Seriously, lets just talk about som

Jun 28, 2007, 4:57 PM

Sprint w/ Nextel...

Sprint, with the power of Nextel...

Yadda, yadda, yadda...

Pick a damn name and stick with it.
Sprint is just making themselves look foolish! Why they think dropping the Nextel name will help them is beyond me Rolling Eyes

Hey, Ford Motor Company isn't doing well. Maybe they should do like Sprint and re-brand all of their cars under the "Ford" em...

Jun 27, 2007, 1:50 PM


first the name, next the network. looks like we are about to lose another 250k subscribers in Q3.
I'm guessing this is the "Wireless Revolution" viral campaign that was discussed earlier in the month?

Jun 28, 2007, 7:52 AM

The curse has been lifted!

Hallelujah! Rejoice, saints!!
No kidding!! iden blows!! welcome to reality iden customers it was bound to happen sooner than latter!

Jun 27, 2007, 3:12 PM

Hopefully AT&T and Alltel sue Sprint...

after the fiasco Sprint and Nascar gave AT&T about re branding... Now they are changing the Nascar sponsorship name... Wow. They know how to shoot their selves in a foot.
Dude, they paid millions of dollars for that sponsorship. Why would they want to allow another telecommunications company to advertise? If AT&T has a problem with it they can outbid Sprint for the next sponsorship and ban Sprint from having a car.
To clarify...AT&T sued Sprint/Nextel and NASCAR for the rights to change their name during a rebranding stage of their new name. They were not entering a new sponsor into the sport and only wished to change their legally changed name. That is why they...
What all of you are missing is the facts of the contract that was mentioned involving the deal between Nextel, Nascar, current wireless sponsors, and future changes.

What was said, Is all current wireless sponsors would be allowed to keep the spons...

Jun 27, 2007, 1:58 PM

View the new commercials HERE!

I think this may start a turnaround for sprint.

These are rather good, especially compared to their previous train wrecks!

View them here: »
I think it is going to piss off the legacy iden subscribers in blue collar areas.
Aww man, they're already dropping Peter from Office Space Sad
I would love to drop acid and watch those commercials very trippy lol
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