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Japanese Carrier To Launch MVNO In US

Article Comments  25  

Apr 8, 2007, 1:06 PM   by (staff)

KDDI, the second largest carrier in Japan, will launch an MVNO in the US later this month. The carrier will offer service through Sprint's CDMA network, with a focus on Japanese customers. Updated: The service will offer post-paid plans to Japanese speaking US residents. They began offering prepaid service to Japanese subscribers visiting the US last month. KDDI will launch using current Sprint handsets from Sanyo and LG, instead of re-fitting their current Japanese line-up for use on American networks. The company expects to offer models with Japanese text input and display by June.

more info at Reuters »
more info at Asahi Shimbun »



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This forum is closed.


Apr 10, 2007, 12:39 PM

KDDI Mobile

I just went onto the website:, Assuming this is the same sight as being discussed here, notice the handsets being offered, they are the exact ones being offered by Sprint. Razz

As for now, I feel they are off to a bad start but, they are young and new, and therefore, have to learn; who knows, they may turn out to be very good down the road. Surprised

It's a waiting game for now. Eh?

I would like to keep up with their progress if possible. Cool

This is just my opinion and observation. Cool
I guess they are entering the US market with low price, entry level phones to get a customer base (phones that with sprint are usually offered for free with a 2 year agreement).

Personally I would like to see their Japaneses models soon, especiall...

Apr 8, 2007, 11:53 PM

sprint should do a joint thing

sprint should be an mvno in japan then Smile
Well that might work if only Sprint's offerings weren't an abnormally large joke to Japan.

Apr 9, 2007, 4:58 PM

This doesn't make any sense to me... many Japanese-US residents are there? Are there enough to support an MVNO's initial expense?

I highly, highly doubt it.
There aren't enough Japanese-Americans who would use the service to make a Japanese-only market reasonable.

However, when you account for the VAST number of American kids who love anything and everything Japanese (think about all of those kids who...
There's a lot in Hawaii. I can't think of many other places though.

Apr 8, 2007, 3:38 PM


No way! That is crazy. Go figure they would team up with Sprint cause KDDI has a close relationship with both Sprint and Sanyo and if any other carrier in the us is going to be using Sanyo phones it is going to be on powered by Sprint Nextel. Totally awesome. We all thought the announcement of Helio was amazing and they brought some pretty cool phones. Can you imagine KDDI? Maybe we will see those cool Sanyo phones that we all wish we could have. Drooling
im glad these mvno's like Hero and KDDI are comming to the united states, they are filling a void that these manufacturers left us with, crappy basic phones, if the mvno's start to see that more americans, especially younger americans(me Very Happy ) buy more...
Agreed, I have longed for a number of phones only available in Japan (as well as other Asian markets). Hopefully, if this happens, and is successful, Sprint could incorporate some of those phones as well.
Yea, I agree and I think this is the first step to actually have great phones from Asia and Europe to this country. Finally, they are doing something like this. Perhaps other carriers will start to do the same.

Apr 9, 2007, 2:06 PM

No cool new phones?

Crying or Very sad i know that's what all of us phone-aholics were hoping out of this: some cool Japanese gadget love Drooling

nonetheless, i think they'll carve out a nice niche market - but to be sucsessfull with it, wouldn't they need to support the Chinese and Korean languages too?
Your right. It doesn't seem fair that KDDI is servicing only the japaneese community here in the US. If they want to truly succede as an MVNO here they should expand their market to other races. Either way, the MVNO market is pretty crowded as it is. ...
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