U.S. Cellular Scales Back PTT
Apr 5, 2007, 8:09 PM by (staff)
U.S. Cellular has taken its Push To Talk offering out of retail and is limiting the sale of compatible phones to business accounts. U.S. Cellular launched PTT over Cellular service nearly two years ago expecting it to be popular with families and younger subscribers. However the company has said those groups are using USCC's unlimited mobile to mobile or "call me" plans instead. Other carriers still offer PTT to all their subscribers, however limited success of the feature may see others following in U.S Cellular's footsteps.
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Market Share that Sprint/Nextel has on this...
No one has a chance against Sprint/Nextel when it comes to PTT.
I think one important point that everyone misses. When you buy iden phone you get PTT automatically there no charge for it its included in the price plan. If you look at the other carries they charge you extra plus only 10% probably l...
Sprint/Nextel have way too much market share in this area so that is why we have seen a lot of companies trying to deploy a PTT solution/product but failing and US Cellular is another company who has taken that step
The real reason for the failure:
All USCC had to offer were LG and Kyocera models that I wouldn't have sold to a customer if I was offered double commission, and the customer offered a 3 year warranty.
The offerings were shoddy for what would be a very, very expensive investment for the average family.
The Nokia 6165i that was going to be a PTT phone for us could've been the phone to save the service about a year ago, but by the time it cleared testing it was just too little, too late.
Why on earth would the basic subscriber use PTT over mobile to mobile?
Just completely stupid decision making.
Before us cellular offered blackberries people always asked me abo...
Story is slightly inaccurate.