Microsoft Updates DRM Technology
Feb 14, 2007, 5:20 PM by (staff)
Windows released new digital rights management (DRM) technology at 3GSM in Barcelona this week. Called PlayReady, it replaces (but is backward-compatible with) the outgoing PlaysForSure DRM program. The biggest difference between the two is that PlayReady has been designed with mobile operators and over-the-air mobile content delivery systems in mind, and will allow customers to move their content from one platform to another much more easily. PlaysForSure was targeted at helping consumers find compatible hardware and content. Verizon and Cingular announced support for PlayReady, as did a handful of European operators. It appears to compete somewhat with OMA DRM 2.0, which allows for similar protection of content. Though OMA 2.0 has been in development for nearly 3 years, it has only been deployed on about a dozen handsets so far. PlayReady will be available on handsets in the first half of 2007.
Apple Targets Augmented Reality
Apple says its new mobile platform will soon become the biggest augmented reality platform with the adoption of ARKit, a new way for developer to take advantage of existing iOS hardware and software to generate AR experiences. Apple is already working with game and other content developers to bring AR to the iPhone and iPad.
Google to Stream App Content Via Search
Google today said its mobile search tool is now able to show content that may be buried within apps. Google began indexing the content of mobile apps two years ago, and has more than 100 billion deep links into apps such as Facebook, Instagram, and Pinterest.
Microsoft Adds Carrier Billing to Windows Store
Microsoft has expanded an existing agreement with Boku to bring carrier billing to the Windows Store. Sprint is the first carrier too support the service, which means Sprint customers will be able to charge Microsoft Store purchases to their monthly bill.
Milk VR App Offers 360-Degree Content without a Headset
Samsung has released an app for its Galaxy handsets, called Milk VR, that allows people to experience its library of 360-degree content without a virtual reality headset. The app lets Galaxy owners search for, download, and play 360-degree video content directly on their handset.
Verizon Announces FreeBee Sponsored Data Program
Verizon Wireless today revealed FreeBee Data, a program that will allow consumers to access select data without it counting against their monthly data bucket. The program has two business models, according to Verizon, and both target content providers more so than end users.
Digital Media Rights...