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YouTube Broadens Creators' Ability to Connect and Earn

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Jun 22, 2018, 8:07 AM by Eric M. Zeman

YouTube is expanding the features offered to its top creators in an effort to help them put their fan base to use. First, it is adding Channel Memberships. Viewers can elect to pay a recurring monthly fee of $4.99 to their favorite YouTube channels to gain access to unique badges, new emoji, members-only posts, and other custom content published by creators. YouTube says its early tests of this model have been successful and it will soon offer Channel Memberships to creators with more than 100,000 subscribers. Creators will soon be able to offer custom merchandise. YouTube partnered with Teespring so creators can sell their fans t-shirts and phone cases with their logo or other graphics. Merchandise will be offered to all U.S. channels with over 10,000 subscribers. Last, YouTube is adding something it called Premieres. This tool lets creators publish a pre-recorded video as a live moment. As YouTube points out, its livestreams have brought people together for shared experiences. This tool makes it possible to craft "live" moments ahead of time. When the video is published, fans can show up and watch together with a live, real-time chat stream as the video is played. Creators can use the Super Chat feature with these premieres to earn more money. YouTube users, subscribers, and fans will have access to these features from their favorite channels over time.

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