Carriers Seek To Compete With Google, Yahoo!
Feb 5, 2007, 2:52 PM by (staff)
Many of the West's largest carriers, including Cingular, are considering joining together to create an alternative mobile search platform. The carriers would prefer that they receive the ad revenue from sponsored search links instead of Yahoo! or Google. Yahoo! has begun to include ad links in its mobile search results, and Google expects to do the same shortly going on to predict that ads will make its mobile applications profitable in 2008. The carriers may decide to build their own service, including search and advertising, from the ground up which each carrier could brand as their own. Or they could create a advertising clearinghouse that search services could use with access to hundreds of millions of subscribers all over the world. Although most manufacturers have deals with Yahoo!, Google or both to include their services on handsets, few carriers have such deals with the search portals, although many offer access to them.
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Comments
| Subject | Author | Date |
| just one more example | theyellowdart |
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| this = crappy search engine | habib_15 |
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| I greet the news with a giant... | muchdrama |
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