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Google to Invest In Apps and Devices that Support Assistant

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May 2, 2018, 11:51 AM by Eric M. Zeman

Google today said it plans to take a more active role in supporting companies that adopt Google Assistant. It plans to use its Google Ventures arm to invest in startups that are targeting Assistant. In addition to investment capital, Google will offer advice from Google engineers and product managers, offer access to Google partnership programs, and help bring startups to market as quickly as possible. Startups that receive assistance will be given access to the Google Cloud Platform for computing services, as well as promotional support through Google marketing channels. Google named an initial set of companies it is investing in, including Pulse Labs, GoMoment, and BotSociety. Google Assistant is Google’s voice-activated artificial intelligence. It is accessible from smartphones, Google Home products, and a growing number of third-party devices.

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