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Amazon Raising Price of Prime to $119 On May 11

Apr 26, 2018, 5:13 PM by Eric M. Zeman

Amazon today said it will increase the price of its Amazon Prime service from $99 to $119 on May 11. "We continue to increase the value of Prime," said Amazon CFO Brian Olsavsky during the company's quarterly earnings call with analysts. Amazon Prime scores members expedited shipping, shipping discounts, and access to cloud-based services such as Amazon Prime Movies and Prime Music. Amazon also offers discounts on select phones to Prime members via its Amazon Prime Exclusives program. Olsavsky noted that it is seeing "rises in cost" for these "digital benefits." The May 11 rate increase will apply to new members. The price goes up to $119 on June 16 for existing Prime customers who renew the yearly service.

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WalterWhite

Apr 29, 2018, 1:37 AM

Discounted Prime is being paid for by Regular Users

Olsavsky noted that it is seeing "rises in cost" for these "digital benefits.
HAHA give me a break is everyone sleeping here? The cost is going up because of the Discounted Prime they are giving to Welfare recipients. I am sure this raise in cost has nothing to do with that..... Right........

Sams

Apr 27, 2018, 10:43 AM

Why?

I wish they would divide the services and you can pay separately for which part of the services you need. I mainly need the free 2-day shipping (though sometimes they cheat and it's 3 days) and the Prime video. No need for music, reading, photos, pantry, now, etc.

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