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Google Rebrands 'Android Wear' as 'Wear OS by Google'

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Mar 15, 2018, 10:59 AM   by Eric M. Zeman   @phonescooper

Google today said it is getting rid of the Android Wear brand that has been a part of its smartwatch strategy for years. Moving forward, Google's platform for wearable devices will be called Wear OS by Google. "As our technology and partnerships have evolved, so have our users. In 2017, one out of three new Android Wear watch owners also used an iPhone," explained Google in a blog post. "We’re announcing a new name that better reflects our technology, vision, and most important of all — the people who wear our watches. We’re now Wear OS by Google, a wearables operating system for everyone." Google didn't say if the OS or platform will change along with the name. It did, however, say that smartwatch and phone apps will be updated with the new name over the coming weeks.

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