Google Says Developers Can Use AMP for Email to Boost Gmail Experience
Google today said it is porting its AMP technology to Gmail. Developers now have access to AMP for Email, a tool that allows them to create interactive, actionable email experiences that take place within Gmail itself, rather than secondary browser windows. For example, Google suggests AMP for Email would let people submit RSVPs to events, or fill out questionnaires from within individual messages. Moreover, AMP for Email brings a sense of dynamic change to emails, which can be updated with accurate or new information. Google has given Pinterest, Booking.com, and Doodle early access to AMP for Email and says people should be on the lookout for AMP experiences from these providers in their Gmail soon. Developers interested in checking out AMP for Email will need to register with Google for access. Google expects to fully roll out AMP in Email to Gmail later this year, and it said it hopes developers will bring AMP to Email for other email platforms as well.
Google's AMP Stories Let Web Publishers Tell Tap-Through Stories with Photos and Videos
Google today announced a preview of AMP stories, a new tool for creators to bring content to the mobile web in a new and engaging way. AMP stories were inspired by the likes of Snapchat and Instagram, which both offer people the ability to tell on-going, ephemeral stories that others swipe through.
Google's AMP-lified Content to Be Prioritized In Mobile Search
Google today said people should see AMP'd content appear most prominently in mobile search. Google kicked of AMP (Accelerated Mobile Pages Project) last year with the goal of improving web page load times on the mobile web.
Google Search for iPhone Gets AMP'd
Google today updated its Google Search app for the iPhone and added several new features. The most significant improvement is support for Google's accelerated mobile pages, or AMP.
Google Testing 3rd-Party Email Access in iOS Gmail App
Google is allowing people to use their non-Gmail email service within the Gmail app for iOS. Apple's own iOS email app and Microsoft's Outlook email app both already support multiple email services, as does Gmail on Android handsets.
Cricket Launches Two Galaxy Amp Handsets from Samsung
Cricket Wireless today announced the Galaxy Amp Prime and Galaxy Amp 2 (pictured), two low-cost Android smartphones from Samsung. Both devices ship with Android 6.0 Marshmallow and Samsung's software customizations, such as Quick Launch for the camera.