Google's AMP Stories Let Web Publishers Tell Tap-Through Stories with Photos and Videos
Google today announced a preview of AMP stories, a new tool for creators to bring content to the mobile web in a new and engaging way. AMP stories were inspired by the likes of Snapchat and Instagram, which both offer people the ability to tell on-going, ephemeral stories that others swipe through. AMP stories will work in similar fashion, but on the mobile web. AMP stories are built in the backbone of Google's existing AMP project, which gives them speed and reach. Publishers post an AMP story on their web page and link to it to help with discovery. Google says publishers can take advantage of existing tools, such as pre-rendering pages, caching, and optimizing for video so the end user experience is smooth. Google created preset templates with standard UI controls that it believes will work for most AMP stories, at least for now. Some publishers, including CNN, Conde Nast, Hearst, Mashable, Meredith, Mic, Vox Media, and The Washington Post, were given early access to put AMP stories to the test. Google says AMP stories are available for everyone to try on their web sites, and the story format is free and open to use. Publishers can find what they need from Google's developer web site. For end users, Google says people can find AMP content by opening their mobile browser and searching for "g.co/ampstories" along with one of the content creators listed above.
Google's AMP-lified Content to Be Prioritized In Mobile Search
Google today said people should see AMP'd content appear most prominently in mobile search. Google kicked of AMP (Accelerated Mobile Pages Project) last year with the goal of improving web page load times on the mobile web.
Google Says Developers Can Use AMP for Email to Boost Gmail Experience
Google today said it is porting its AMP technology to Gmail. Developers now have access to AMP for Email, a tool that allows them to create interactive, actionable email experiences that take place within Gmail itself, rather than secondary browser windows.
Instagram Rolls Out Disappearing Stories
Instagram today announced Instagram Stories, a new way to share photos and videos that is similar to Snapchat's Stories. With Stories, Instagram users can post as many photos and videos as they want throughout the day and customize them with text, stickers, and drawing tools.
Facebook to Make Its Instant Articles Compatible with Google, Apple Formats
Facebook wants content to be more readable across the web and took steps this week toward that goal by tweaking the SDK for its Instant Articles. Facebook's Instant Articles give publishers a way to streamline content for consumption on mobile devices, but Instant Articles aren't compatible with the mobile-first styles used by Google and Apple.