Snapchat Users Can Now Create Their Own Lenses and Filters
Snapchat today made it possible for people to create their very own lenses and filters that can be used in pre-defined areas. Custom filters, for example, can be created by people holding events, such as weddings or birthday parties. They design the filter, create an area on the map in which the filter is available, and anyone who attends the event will be able to use the filter while on site. People can create custom lenses in much the same way. Geographic areas can be as small as 20,000 square feet or as large as 5 million square feet. The price of the filters/lenses starts at $10 and increases based on the size of the area to which they are being offered. Snapchat doesn't expect individuals to use the new custom filters or lenses everyday; rather, it expects organizers and brands will use them to call attention to specific events. The tools are available on the web and via the iOS Snapchat app.
Snapchat Adds 3D Lenses
Snapchat today introduced a new way to use its Lenses feature in a way that the company says is more interactive. When using the rear camera, Snapchatters can discover new Lenses that can "paint the word around you with new 3D experiences." These new Lenses include sticker-like animations that float and move around people within Snapchat images.
Snapchat Improves Lens Studio Creation Tools
Snapchat has added a number of features to its Lens Studio tool, which developers, students, and others can use to create their own, custom lenses. To start, Lens Studio now has seven new templates for creating lens.
Snapchat's Lens Studio Lets Anyone Create Lenses
Snapchat today debuted Lens Studio, a desktop application that makes it easy for anyone to design and create Lenses for the Snapchat community. Snapchat says Lens Studio is free to Mac and Windows, and guides creative types through the process of animating their ideas for mobile devices.
Snapchat's TrueDepth Lenses for iPhone X Now Live
Snapchat has made a handful of lenses available specifically for the iPhone X. These lenses, first previewed last year, take advantage of the TrueDepth camera of the iPhone X and its 3D face-mapping capabilities.