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CTIA Wireless 2004

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The new kid on the block, Nixxo claims to be on the brink of a big splash in the North American market. Nixxo's main edge on the competition is price.

North American carriers are well-known in the industry for using heavy subsidies (tied to contracts) to bring the prices of phones down to little or nothing. This tactic, while effective in signing up new customers and growing the market, has also created unrealistic expectations among U.S. consumers for what a phone should cost.

But if they expect to turn a profit, carriers can't continue offering $300 phones for free. So carriers are increasingly making cost their number-one priority when choosing new phones to carry. That has created an opportunity for agile Asian companies, and that's where Korean manufacturer Nixxo comes in.

Nixxo's flagship phone is the NXG-9250, a quad-band GSM phone with dual color displays and a camera with flash. The main display is TFT with 262,000 colors, and 176 x 200 pixel resolution. In other words, this is a seriously high-end phone. Nixxo promises the price will be anything but high-end, however. The 9250 should hit the market fairly soon - sometime in the second quarter.

 

The NXG-9210 is a more basic clamshell with a 4,096-color main display, dual-band GSM, and class 10 GPRS.

 

And finally, the NXG-7300. This model is designed to address the demand for low-priced color-display clamshells. The main issue is often the cost of an external display. Companies like LG and Samsung address this market by eliminating the external display, sacrificing caller-ID capability. The Nixxo 7300 takes a different approach, using a window in the flip, reminiscent of the Motorola i1000 for Nextel.

 
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