Snapchat's Lens Studio Lets Anyone Create Lenses
Snapchat today debuted Lens Studio, a desktop application that makes it easy for anyone to design and create Lenses for the Snapchat community. Snapchat says Lens Studio is free to Mac and Windows, and guides creative types through the process of animating their ideas for mobile devices. Artists can then use a special Snapcode to share their creations with others who can unlock the Lens. Snapchat hopes developers and other creators will put Lens Studio to use in making more personal and more diverse Lenses available to all Snapchat users.
Snapchat Adds 3D Lenses
Snapchat today introduced a new way to use its Lenses feature in a way that the company says is more interactive. When using the rear camera, Snapchatters can discover new Lenses that can "paint the word around you with new 3D experiences." These new Lenses include sticker-like animations that float and move around people within Snapchat images.
Snapchat Users Can Now Create Their Own Lenses and Filters
Snapchat today made it possible for people to create their very own lenses and filters that can be used in pre-defined areas. Custom filters, for example, can be created by people holding events, such as weddings or birthday parties.
'Crowd Surf' Feature from Snapchat Seamlessly Merges Public Snaps
Snapchat hopes its latest feature, found within Snapchat Stories, will make live events far more interactive. Crowd Surf uses the audio captured at events such as concerts to create a seamless experience, allowing people to jump from viewpoint to viewpoint of all those sharing the experience in Snapchat.
Snapchat Introduces Simple Location Sharing
Snapchat today updated its mobile app and made it possible for users to share their location with one another. The tool appears to have just two modes, on and off.