Pandora Spins a New Tune with Video Ads to Unlock Premium Sessions
Pandora today rolled out a new way to enjoy streaming music on mobile devices. Moving forward, people who use Pandora's free, ad-supported service will be able to listen to a specific song, album, or playlist after viewing a 15-second video ad. Before today, searching for a specific song only created a radio station based on that search. The video ad unlocks Pandora Premium for a limited time, meaning people can search for and listen to other songs directly after viewing the ad. Pandora says the idea is to offer premium on-demand features even to users who don't pay for its monthly listening plans. Beyond on-demand listening to specific songs or artists, ad-supported listeners can take advantage of personalized, automated playlists, and background music playback when multitasking. Pandora offers two paid tiers. Customers who pay $5 per month gain an ad-free experience with higher-quality playback, unlimited skips, and up to four offline stations. People who subscribe to Pandora Premium for $10 per month enjoy the ability to search for and play any song, album or artist, create personal playlists, and download customized playlists for offline listening. The new video ad experience will be available within the Android and iOS apps over the next few days.
Pandora Launches Premium Music Service
Pandora today finally launched its long-awaited Pandora Premium music service for mobile devices and the web. Pandora Premium is a $10-per-month music streaming service that competes with Apple Music, Spotify, and Google Play Music.
YouTube Reimagines Its Premium Video and Music Services
YouTube today announced YouTube Premium and YouTube Music, services that replace YouTube Red and YT Music, respectively. Moving forward, YouTube Premium will be the video site's top-tier service, offering originals, ad-free play, background play, and downloads across YouTube.
YouTube Music Now Supports Custom Offline Playlists
Google updated its YouTube Music application recently and made it possible for users to create their own playlists for offline listening. Before the update, YouTube Music would create mixtape for subscribers using its own algorithms — subscribers could not pick and choose individual songs or albums for offline playback.
Pandora Plus Gives Listeners More Control
Pandora today announced Pandora Plus, a revised version of its $5-per-month music streaming service. Pandora Plus offers ad-free listening with the ability to skip and replay songs, as well as listen offline.
Google Says YouTube Music and YouTube Premium Now Available
Google today made its new YouTube Music and YouTube Premium apps and services available in 17 countries. YouTube Music is the new music service that is built around streaming with revised recommendations, playlists, stations, search, new/trending videos, exclusives, and downloads for offline playback to paying subscribers.