Google Tweaks Search with Fresh Discovery Tools
Google today announced several changes to its core search product that are meant to help people discover fresh content as they perform searches. For example, Featured Snippets are content highlighted by Google to provide "quick, relevant answers" to search queries. Further, Featured Snippets will include more images related to the search query to help with discovery and provide context. Google says the Knowledge Panels in Search have been updated, too, to point users to secondary searches related to their initial query. For example, Google says people who search for information about skiing may also see results for snowboarding and other related activities. Last, Google will more prominently display search suggestions for related topics that are in the same vein as the initial search. Users can tap one of the suggestions to instantly search for that related topic without leaving the initial result screen. These changes have all been added to the latest version of the main Google mobile search application.
Google Search for iOS Adds Related Content Suggestions
Google today updated its mobile search application for iOS devices and made it easier for people to find similar articles or content. Moving forward, a pull-up tab will appear at the bottom of web pages with suggestions for related content.
Facebook Improves Search for Conversation Discovery
Facebook today is pushing an update to its search tool in order to make topics and conversations easier to find. The tool expands beyond the borders of users' immediate friends and family, and will search through all of Facebook to see what people are saying about any given subject or event.
Google to Surface iOS App Content in Search Results
Google today enabled a new functionality that will let the Google Search app find content within iOS apps and include that data in search results. Users will then be able to select the search results and go directly to the associated app on their phone.
Google Search App for iPhone Gains a Home Screen Widget
Google today updated its main Search application for the iPhone and added a widget for the home screen. Technically, iOS doesn't support true home screen widgets other than those in the notification panel.
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