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Google Assistant On Phones to Gain Voice-Based Shopping

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Oct 12, 2017, 10:49 AM by Eric M. Zeman

Google today expanded the scale of its Google Express service with the addition of Target stores nationwide. Starting immediately, people who live in the 48 contiguous states can ask Google Assistant on the Google Home product to purchase items from Target. Target offers two-day delivery of most items, and orders over $35 ship for free. Google says the device will soon support the Target RedCard for discounted shopping, as well as common purchases for easy reordering. Google is bringing this same voice-based support for Google Express to Google Assistant on Android and iOS smartphones in the near future. People will be able to say something like "Ok Google, buy a kids bomber jacket from Target," and Google Assistant will call up a selection of jackets on the phone with purchase links. Google says some 50 retailers support Google Express. The company didn't specify how soon Google Express will reach phones.

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