'Crowd Surf' Feature from Snapchat Seamlessly Merges Public Snaps
Snapchat hopes its latest feature, found within Snapchat Stories, will make live events far more interactive. Crowd Surf uses the audio captured at events such as concerts to create a seamless experience, allowing people to jump from viewpoint to viewpoint of all those sharing the experience in Snapchat. The social app highlighted Crowd Surf at a recent Lorde concert. When viewing the story, Snapchat users can tap a button that appears in the lower corner of the app to change from snap to snap (essentially changing the camera angle) while maintaining a nearly unbroken audio experience. Snap's research team is using propriety machine learning to make this possible, according to Mashable. Crowd Surf is one way for Snapchat to set its Stories apart from those shared through competing app Instagram. Crowd Surf is already available within Snapchat, though Snapchat didn't say how often it will be available and/or put to use. It will be up to creators who choose to share stories with Crowd Surf enabled.
Snapchat Debuts Story Collaboration Tool
Snapchat today unveiled a new feature that makes it possible for many people to contribute to the same story. Snapchat calls the new tool custom stories.
Snapchat Introduces Simple Location Sharing
Snapchat today updated its mobile app and made it possible for users to share their location with one another. The tool appears to have just two modes, on and off.
Snapchat Intros 'Memories' to Save Snaps and Stories
Snapchat today said it is adding a new tool to help users save their favorite snaps and stories. Memories are stored below the camera app; users need only swipe up to see them.
Snapchat Adds 3D Lenses
Snapchat today introduced a new way to use its Lenses feature in a way that the company says is more interactive. When using the rear camera, Snapchatters can discover new Lenses that can "paint the word around you with new 3D experiences." These new Lenses include sticker-like animations that float and move around people within Snapchat images.
Snapchat's Lens Studio Lets Anyone Create Lenses
Snapchat today debuted Lens Studio, a desktop application that makes it easy for anyone to design and create Lenses for the Snapchat community. Snapchat says Lens Studio is free to Mac and Windows, and guides creative types through the process of animating their ideas for mobile devices.