Google to Prioritize Non-Crashy Apps In Play Store
Google today said it has taken steps to improve the quality of apps that appear in Play Store searches. Google has adjusted its search algorithm to account for app performance metrics. Google found that apps with excessive battery usage, slow render times, and frequent crashes were poorly rated and often uninstalled or unused by consumers. Moving forward, Google will account for these metrics as it performs searches. Google says this change "results in higher quality apps being surfaced in the Play Store more than similar apps of lower quality." Google encourages developers to ensure their apps are of high quality in order to rank higher in search results. It lists several tools developers can put to use in order to improve their apps. Google claims developers who reduce crashes, in particular, will see average app ratings go up. Higher app ratings generally lead to more downloads and engagement.
Google Play to Improve Beta App Discovery
Google plans to make it easier for people to find and test beta applications in the Google Play Store. Google said it will begin to surface beta apps within search results in order to improve visibility.
Google Speeds Up Android App Installs By Allowing Them from Search Results
Google has made it possible to install apps onto Android phones directly from Google Search results. The new tool bypasses the Play Store entirely, though a link to the Play Store is still available for those seeking more details about the app.
Developers Can (Finally) Create Instant Apps
Google today made its instant apps tool available to all developers. Google first announced instant apps at its I/O developer conference in 2016.
Google to Surface iOS App Content in Search Results
Google today enabled a new functionality that will let the Google Search app find content within iOS apps and include that data in search results. Users will then be able to select the search results and go directly to the associated app on their phone.