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At an event in London today, HTC announced the Touch Diamond, the company's new flagship phone for 2008. The Touch Diamond has impressive specs and hardware, although the new user interface - TouchFlo 3D - might be the most important feature.

The hardware starts with a flat black slab that's quite thin, but houses impressive features such as HSDPA 7.2, HSUPA, and a VGA display. It's hard not to compare it to the iPhone. The iPhone lacks such fast data, but of course that's rumored to be changing soon. The form factor is roughly the same, though, and it's designed to be used the same way: with your fingers. The screen even rotates automatically just like the iPhone.

The software is where it gets really interesting. It's based on Windows Mobile 6.1, but that's not obvious at first. You can run Windows Mobile applications, of course, but for the most part HTC has gone to great lengths to replace the Windows Mobile menus with their own interface that's both prettier and easier to use.

Editor in Chief Rich became fascinated with cell phones in 1999, creating mobile web sites for phones with tiny black-and-white displays and obsessing over new phone models. Realizing a need for better info about phones, he started Phone Scoop in 2001, and has been helming the site ever since. Rich has spent two decades researching and covering every detail of the phone industry, traveling the world to tour factories, interview CEOs, and get every last spec and photo Phone Scoop readers have come to expect. As an industry veteran, Rich is a respected voice on phone technology of the past, present, and future.

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