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Google to Stop Scanning Gmail for Ads

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Jun 23, 2017, 11:52 AM by Eric M. Zeman

Google today said it will stop poking through users' inboxes for ad customization purposes. Google has nearly always scanned the emails of its free Gmail users in order to help personalize and suggest advertisements. Google says the forthcoming change will put its free Gmail service in line with its paid G Suite business email. Google contends that ads are shown based on users' settings, which can be adjusted at any time — up to and including disabling ads personalization completely. The change will be put in place later the year. G Suite will continue to operate free of ads.

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