Virgin Mobile USA Relaunches As An iPhone-Only Carrier
Updated: removed several inaccurate statements.
Virgin Mobile USA, which is owned and operated by Sprint, transformed itself today into new provider much more closely aligned with the Virgin brand. Significantly, Virgin Mobile USA is now an iPhone-only carrier, meaning Apple's iPhones are the only phones Virgin will sell moving forward. Further, shoppers will be able to buy and activate an iPhone on Virgin Mobile USA at Apple Stores. Pricing for Virgin Mobile iPhones starts at $279 for the 32 GB iPhone SE and ranges up to $969 for the 256 GB iPhone 7 Plus. According to the company's web site, Virgin Mobile does not offer financing for iPhones and customers will have to pay full price. The company now offers only a single service plan. For $50 per month, Virgin Mobile USA provides unlimited talk, text, and data in the U.S. International roaming add-ons start at $5 per month. There are limitations on Virgin's plan: video playback is capped at 480p, music is streamed at 500Kbps, and gaming is streamed at 1.5Mbps. Virgin says mobile data speeds will be suppressed when the network is congested. For a limited time, Virgin Mobile is offering up to 12 months of service for just $1. The $1 yearly service offer is only available to customers buying a new iPhone and activating it on Virgin's network. Customers will have to sign up by July 31, 2017 to score the $1 deal. At the end of the 12-month service plan for $1, customers will automatically be moved to the $50 plan. Last, the $1 yearly plan and iPhone purchase buy customers access to the Virgin Inner Circle. The Inner Circle is a promotional program that provides benefits with other Virgin-branded properties. For example, Inner Circle members who buy one plane ticket on Virgin Atlantic will be given a second ticket for free. Inner Circle members who book two nights at a Virgin-owned hotel will be able to cash in on a third night for free. Virgin says these offers will be made available to Inner Circle members every few weeks. Customers interested in this package can pre-order one of Virgin Mobile USA's iPhones starting today. The phones and Inner Circle will become available starting June 27. Last, Virgin said it will offer "pre-loved" iPhones starting in the fall, allowing customers to take advantage of more affordable prices.
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Seems like a boneheaded move by Sprint