Facebook to Make Its Instant Articles Compatible with Google, Apple Formats
Facebook wants content to be more readable across the web and took steps this week toward that goal by tweaking the SDK for its Instant Articles. Facebook's Instant Articles give publishers a way to streamline content for consumption on mobile devices, but Instant Articles aren't compatible with the mobile-first styles used by Google and Apple. The new Instant Articles SDK includes extensions that will let publishers create content that is compatible with all three formats: Facebook Instant Articles, Google AMP, and Apple News. The SDK includes support for AMP immediately, but won't add Apple News for several weeks. Facebook, Google, and Apple all want publishers to adjust their articles, photos, and videos for mobile devices. Doing so improves usability for phone and tablet owners. It will be up to individual publishers to adopt Facebook's new Instant Articles SDK.
Facebook Debuts Instant Articles for Faster News
Facebook unwrapped a new service for publishers this week called Instant Articles. According to Facebook, it takes an average of eight seconds to load articles on smartphones through the newsfeed.
Facebook Adds Instant Articles to Messenger for Android
Facebook today brought Instant Articles to Messenger for the Android platform. Instant Articles load faster on mobile devices, up to 10x quicker than traditional mobile links.
Google News to More Clearly Mark 'Fact-Check' Articles
Google says it will work harder to call attention to fact-check articles within Google News. Google believes fact-check style articles have become an important type of journalism, especially in the context of the presidential election.
Google's AMP-lified Content to Be Prioritized In Mobile Search
Google today said people should see AMP'd content appear most prominently in mobile search. Google kicked of AMP (Accelerated Mobile Pages Project) last year with the goal of improving web page load times on the mobile web.