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printed June 22, 2017
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Developers Can (Finally) Create Instant Apps

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May 17, 2017, 3:33 PM   by Eric M. Zeman   @phonescooper
updated May 17, 2017, 5:12 PM

Google today made its instant apps tool available to all developers. Google first announced instant apps at its I/O developer conference in 2016. Instant apps can run in the browser via search results even when not installed on users' phones. The idea is to improve the visibility of apps, allow people to test them, and encourage more app downloads. Only a few developers have had access to instant apps since last year. Now, any developer can create instant versions of the apps. Google said it will take most developers about four or five weeks to modify their apps to run in the instant format. It will be up to app creators to use this tool before instant apps begin to appear in search results.

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