Developers Can (Finally) Create Instant Apps
Google today made its instant apps tool available to all developers. Google first announced instant apps at its I/O developer conference in 2016. Instant apps can run in the browser via search results even when not installed on users' phones. The idea is to improve the visibility of apps, allow people to test them, and encourage more app downloads. Only a few developers have had access to instant apps since last year. Now, any developer can create instant versions of the apps. Google said it will take most developers about four or five weeks to modify their apps to run in the instant format. It will be up to app creators to use this tool before instant apps begin to appear in search results.
Android Instant Apps Let Apps Run Even When Not Installed
Google today showed off what it calls Android Instant Apps. The idea here is to allow people to access content that's buried within apps that are not installed on their phone.
Google Play Instant Lets You Test-Drive Games Without Downloading Them
Google today announced several changes to the Google Play Store and Google Play Games apps that should entice Android device owners to check out the latest games. A new feature called Google Instant Play lets people tap and try games directly in the Google Play Store and Google Play Games app without first downloading the game.
Google Improves Visibility of Instant Apps with 'Try It Now' Button
Google today outlined a number of improvements it has made to the Play Store in order to help both consumers and developers make the most of Android apps and games. The most significant user-facing change is the addition of a "Try It Now" button that accompanies Instant Apps in the Play Store.
Google Play to Improve Beta App Discovery
Google plans to make it easier for people to find and test beta applications in the Google Play Store. Google said it will begin to surface beta apps within search results in order to improve visibility.
Google to Surface iOS App Content in Search Results
Google today enabled a new functionality that will let the Google Search app find content within iOS apps and include that data in search results. Users will then be able to select the search results and go directly to the associated app on their phone.