Earth Day 2008: Are You Green?
AT&T takes corporate social responsibility pretty seriously. This year, it is really pushing the recycling angle with a new promotion called Cell Phones for Soldiers. The program's goal is to double the number of phone the company recycles by Earth Day in 2009. Cell Phones for Soldiers, which is run in tandem with ReCellular, collects and recycles mobile phones and uses the proceeds to buy phone cards for U.S. military members and their families.
The program has collected 900,000 phones since it began last year, and set 1.8 million handsets as its goal for next year. If you have an old AT&T phone (or any phone for that matter), you can take it to more than 2,000 AT&T stores in more than 1,100 cities across the U.S.
AT&T is also getting out there on the streets. It is initiating a new program called AT&T Pioneers. This is the biggest step forward that Cell Phones for Soldiers has seen in a while. Beginning today, a network of more than 300,000 volunteers will begin helping expand the charity's cell phone donation drives into towns across the country. Roughly 100 new donation locations will be established, and volunteers will work to collect phones in corporate offices and other locations through July 4 to support the environment.
AT&T is doing more than recycling.
AT&T is attempting to reduce its gasoline and diesel fuel consumption. AT&T also recycles used oil and antifreeze from its fleet of service vehicles and backup power generators. This reduces energy usage and the generation of air emissions related to petroleum production and refining. AT&T claims its energy programs have improved the energy efficiency of some of its data centers by nearly 25 percent. AT&T also funds research into "industrial ecology", a new field that studies economic activity and its interrelationship with the environment such that both economic and environmental efficiency can be enhanced.
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