Sony Ericsson Product Launch 2004
Live report from the unveiling of five new phones by Sony Ericsson in NYC: the S700, K700, Z500, T637, and T237.
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Sony Ericsson today launched five new GSM phones, including two new global flagship models, and three models specifically for the Americas.
Like most manufacturers, Sony Ericsson is focused squarely on camera phones. The three big camera trends for 2004 - video recording, flash, and megapixel sensor - are all represented in the new lineup.
One way Sony Ericsson is trying to stand out from the crowd is emphasizing landscape mode for taking pictures. In other words, the phones are meant to be held "sideways" when taking photos, which feels more like taking a photo with a standalone digital camera. Both the physical design and interface are designed around this idea. Sony Ericsson is quick to point out that the back of its camera phones now look more like cameras than phones.
Two other major new trends for this year - Push-To-Talk and EDGE - are also represented in the new lineup. The new Z500 includes both.
Hands On with the Sony XZ Premium
Sony's luscious new phone is to die for. The 4K HDR screen is the best display you've ever seen on a mobile device and Sony wrapped it up in a serene metal-and-glass package.
Hands On with Sony's Xperia X Series
The X Series is an interesting new range of phones from Sony. Although they all look similar, the various specs cover a surprisingly wide range of the market from affordable to high-end, the models hit on a number of current trends.
Hands On with the Sony Xperia Z4v for Verizon
Sony, as a company, is having a prolonged rough patch in the US phone market these days, but when they do get a phone to market here, they're often quiet gems. Sony is particularly skilled at crafting phones with premium materials and build quality.
Hands On with the Sony Xperia XA1 Plus
Sony today announced the XA1 Plus, a handset that finds some middle ground between the XA1 and XA1 Ultra. It's a mid-range handset that leans heavily on Sony's tired design language.
Sony Xperia Phones Can Now Broadcast Games to Twitch
Sony today announced a new partnership with Twitch that will let select Xperia smartphones broadcast gameplay directly to Twitch. Twitch has allowed Android devices to view gameplay before, Sony's Xperia Z3+, Xperia Z4, and Xperia Z4v smartphones, and the Xperia Z4 Tablet can now push Android games to Twitch live.
no support for cingular?
why do they do this