Pandora Launches Premium Music Service
Pandora today finally launched its long-awaited Pandora Premium music service for mobile devices and the web. Pandora Premium is a $10-per-month music streaming service that competes with Apple Music, Spotify, and Google Play Music. Like similar products, Pandora Premium offers ad-free, all-you-can-eat streaming of millions of tracks. It includes unlimited skips and downloads for offline listening. Pandora Premium competes with Pandora's own $5 monthly product, which is also ad-free and allows for some skipping. The major difference between the two is the recommendation engine. Pandora Premium relies on the data Pandora has collated via the Music Genome to the tune of one billion data points per day. It also takes advantage of users' own "thumbs up" activity and creates playlists based on those songs. The Premium product will be more aggressive about pushing recommendations, particularly when users reach the end of a play list or album. Pandora first announced Pandora Premium late last year. Today marks the service's official launch. The Pandora app is free to download from the Google Play Store and iTunes App Store.
Pandora's Latest Update Emphasizes Personalization
Pandora today revealed changes to its Android and iOS applications that will make customizing stations and the listening experience easier. The first new feature is the beta release of Pandora's Station Personalization interface, which includes new transitions and animations that make it clearer to users the stations and playlists to which they are listening.
Pandora Reveals Its Premium Streaming Service
Pandora has taken the wraps off Pandora Premium, its $10-per-month music streaming service that will compete with Apple Music, Spotify, and Google Play Music. Like similar products, Pandora Premium offers ad-free, all-you-can-eat streaming of millions of tracks.
Pandora Plus Reaches Mobile Devices Today
Pandora today made its Pandora Plus service available to mobile devices. The service, which launched last month, was initially only available on the web.
Pandora Plus Gives Listeners More Control
Pandora today announced Pandora Plus, a revised version of its $5-per-month music streaming service. Pandora Plus offers ad-free listening with the ability to skip and replay songs, as well as listen offline.
Pandora Weighing Potential Sale
Pandora Media may sell itself and has met with Morgan Stanley to help broker such an action, reports the New York Times. The music-streaming service has seen its stock value drop by 60% over the last few months and the company is facing increased competition from the likes of Apple Music and Spotify.