AT&T Changes Unlimited Plan After Just Two Weeks
AT&T today responded to consumer feedback concerning its new unlimited plan by overhauling the offer. The new AT&T Unlimited Plus plan for a single line provides unlimited talk, text, and data, and 10 GB of tethering for $90 per month. When first announced on Feb. 16, the plan cost $100 and did not include tethering at all. AT&T says four lines on the new Unlimited Plus plan will cost $185 per month. AT&T is tossing a $25 video credit into the mix that applies to both its wireless customers and those customers who subscribe to both AT&T for wireless service and DirecTV for television service. AT&T wireless-only customers can add DirecTV Now (the mobile TV offering) for just $10 per month after the $25 bill credit. That makes the Unlimited Plan with DirecTV Now $100 in total single line and $195 for four lines). AT&T and DirecTV customers will see their DirecTV bill dropped from $50 to $25 with the credit, making the Unlimited Plan with DirecTV $115. AT&T says the new plans are open to all customers, including those who recently jumped to the unlimited option. Customers who exceed 10 GB of tethering will see tethering speeds capped at 128Kbps for the remainder of the billing period. Tablets cost $20 extra to add to the Unlimited Plan. AutopPay and paperless billing is required. The new Unlimited Plan will be available starting March 2.
AT&T's Throttled Unlimited Plan Scores a DirecTV Discount
AT&T today announced a new promotion that gives its Unlimited Choice subscribers DirecTV Now for $10 per month. AT&T Unlimited Choice, which provides unlimited data at speeds up to 3Mbps and video streamed at standard definition, costs $60 per month with autopay and paperless billing.
AT&T Giving HBO to Unlimited Plus Customers for Free
AT&T today said customers who subscribe to its Unlimited Plus wireless plan will be given free access to HBO. There are three ways to watch HBO for free.
Cricket Ups Data Buckets and Brings Back Unlimited Service
Cricket Wireless today improved its service plans with more data. Beginning November 5, the $30 monthly plan will include 2 GB of data (up from 1 GB), and the $40 plan will include 5 GB of data (up from 4 GB).
AT&T Follows 'Unlimited' Lead Set by Verizon, T-Mobile, Sprint
AT&T today announced its own unlimited family plan meant to compete with the likes of those introduced by Verizon Wireless, T-Mobile, and Sprint earlier this week. Beginning Feb.
AT&T Debuts Wireless/DirecTV Bundles
AT&T today rolled out combined wireless and television packages that rely on its recent acquisition of DirecTV. The basic package includes four wireless lines with unlimited talk and text with 10 GB of shared data and HD television service with up to four receivers (DirecTV or U-verse) for a combined price of $200 per month.