AT&T Follows 'Unlimited' Lead Set by Verizon, T-Mobile, Sprint
AT&T today announced its own unlimited family plan meant to compete with the likes of those introduced by Verizon Wireless, T-Mobile, and Sprint earlier this week. Beginning Feb. 17, customers will be able to sign up for a wireless-only AT&T Unlimited Plan that AT&T says will cost $180 for a family of four. The package includes four lines with unlimited data, talk, and text. The first line costs $100 and each additional line costs $40. The four-person plan will start at the cost of $220 per month ($100 + 3x$40). The $180 monthly price reflects a $40 credit for the fourth line, which won't be applied to the account for several months. Critically, the new AT&T Unlimited Plan does not include tethering or mobile hotspot at all. AT&T says customers who wish to use those features should select is Mobile Share Advantage plan instead. The Unlimited Plan includes its Stream Saver by default, which downgrades video quality to 480p resolution to cut down on data use. Customers can turn Stream Saver off at no additional cost to stream HD video. Further, AT&T may throttle data speeds once customers exceed 22 GB of data usage in a given month. The AT&T Unlimited Plan also allows customers to make unlimited calls from the U.S. to Canada and Mexico, roam at no extra cost in Canada and Mexico, and send unlimited texts to more than 120 other countries. AT&T's plan costs the same as Verizon's for four lines at $180 per month, but Verizon permits up to 10 GB of mobile hotspot use. AT&T's separate unlimited plan for its DirecTV customers remains in place.
Verizon to Resurrect Unlimited Plan for $80 per Month
Verizon Wireless will on Monday offer unlimited data plans to its customers for the first time since 2011. Verizon's new offer costs $80 per month for a single line with unlimited talk, text, and data; mobile hotspot; calling/texting to Mexico and Canada; and 500 MB of 4G LTE data per day when roaming in Mexico and Canada.
AT&T Changes Unlimited Plan After Just Two Weeks
AT&T today responded to consumer feedback concerning its new unlimited plan by overhauling the offer. The new AT&T Unlimited Plus plan for a single line provides unlimited talk, text, and data, and 10 GB of tethering for $90 per month.
T-Mobile Uncarrier 12 Heralds Fully Unlimited Service
T-Mobile today announced T-Mobile One, a truly unlimited rate plan that includes all-you-can-eat data, messaging, and minutes. T-Mobile says the new T-Mobile One plan includes many of the Uncarrier benefits, such as T-Mobile Tuesdays, Stock Up, WiFi Unleashed, Carrier Freedom, Mobile Without Borders, and Global Freedom.
Sprint Ups the Ante with $150 Unlimited Family Bundle
Sprint today announced a new promotion that will give a family of four unlimited talk, text, and data for $150 per month. A single line for the unlimited plan costs $75 per month.
Sprint Debuts Unlimited Plan of Its Own
Sprint today announced Unlimited Freedom, a service plan that provides unlimited talk, text, and data for two lines at $100 per month. Sprint says the Unlimited Freedom plan offers "optimized streaming" for "video, gaming, and music" and "unlimited LTE data for most everything else." Specifically, video resolution is capped at 480p resolution when streamed over the network, while games are capped at 2Mbps, and music is capped at 500Kbps.
ATT new plans suck!
I should switch... I have been with att since 1999...
Left Cricket/ATT after 2 years......
AT&T is a joke
This in no way competes with the other 3 carriers. Most glaringly, still no solution if you are an individual that DOES NOT want their crappy TV service which ensures AT&T gets well over $100 per month for the "privilege" of getting unlimited data.
Glad I left them.
That's why I have switched to an MVNO and have never looked back.
No hidden surprises and gotchya's.
The big 4 are playing all kinds of games and it is getting ridiculous.
When Verizon opened up their plan at $80 I thought that might be where I'd go but knew that AT&T would have to get in the game somehow so I held out with hopes that they would come in swinging.
Verizon came out swinging like a full grown adult with years of boxing experience
AT&T came out swinging like Ralphie in Christmas Story
Wow, I was gonna sign up for Verizon, but now I'm heading over to AT&T
Same old half ass promotion with no hotspot.