BlackBerry Signs Licensing Deal with India's Optiemus
BlackBerry today said it has licensed its smartphone brand to Optiemus, a smartphone maker based in India. The deal represents the third such agreement forged by BlackBerry with other hardware manufacturers. The most notable licensing deal is with TCL, the parent company of Alcatel, though BlackBerry has a similar deal in place with a joint venture in Indonesia called PT BB Merah Putih. Like the first two agreements, this third licensing deal means Optiemus will design, build, and sell Android-based, BlackBerry-branded handsets in India, Sri Lanka, Nepal, and Bangladesh. BlackBerry says the deal conforms with India's "Make In India" program, which requires the creation of local jobs and facilities. Optiemus did not immediately announce any new smartphones under the BlackBerry brand. The move is strategically important for BlackBerry because it now has distribution channels into the world's three largest smartphone markets: China, India, and the U.S. TCL, which distributes BlackBerry devices to North America, is expected to fully reveal the BlackBerry Mercury smartphone later this month at the Mobile World Congress trade show.
TCL Teases Its Next BlackBerry Phone
TCL today offered a sneak peak of a new BlackBerry smartphone in a short video. TCL is the parent company behind Alcatel and recently struck an agreement to design and manufacture smartphone hardware for BlackBerry.
Hands On with TCL's New BlackBerry Smartphone
TCL today showed off a unique BlackBerry smartphone that includes both a physical QWERTY keyboard and a touch screen. This large slab is meant to help reinvigorate sales of BlackBerry smartphones to businesses.
Review: BlackBerry KEYone
The KEYone is made by TCL and it runs Google's Android operating system, but this phone clearly has the heart and soul of a BlackBerry beating within. BlackBerry and TCL designed the KEYone together to ensure it offers the best from BlackBerry, TCL, and Google.
Android Messages with RCS to Reach More Phones On More Carriers
Google says its Android Messages app is on the upswing thanks to new RCS-based tools and growing support from phone makers and wireless network operators. To start, brands now have more power to interact with consumers thanks to RCS business messaging.