Sprint Planning to Use Virgin Mobile As Market 'Disrupter'
Sprint intends to relaunch its Virgin Mobile brand later this year and will use the prepaid service to shake things up. "We've put most of our attention in the postpaid handset business, which is where 80% of the profit in this industry comes from," said CEO Marcelo Claure. "Now that that business is stable, we're putting a lot of energy into Boost and Virgin." Claure has spent the last 18 months trimming costs at Sprint and getting its network strategy under control. With these tasks largely on track, the company is now focusing on its prepaid brands, which it has de-emphasized for a while. "I envision Virgin as being our disruptive brand," said Claure. "You're going to see us test different models. One model we're testing that we like is, rather than subsidizing handsets, actually providing free airtime with no subsidy on the handset. So you're going to see Virgin be our disrupter brand. And you're going to see Boost be a very strong brand that can give good competition to both Cricket and Metro." Claure didn't say when it might actually unveil the new, "disruptive" Virgin Mobile.
ZTE Blade Force for Boost Mobile Boasts HPUE
ZTE today announced the Blade Force smartphone for Boost Mobile. This Android handset includes support for Sprint's High Performance User Equipment technology and two-channel carrier aggregation for better performance near the cell edge.
Virgin Mobile USA Relaunches As An iPhone-Only Carrier
Virgin Mobile USA, which is owned and operated by Sprint, transformed itself today into new provider much more closely aligned with the Virgin brand. Significantly, Virgin Mobile USA is now an iPhone-only carrier, meaning Apple's iPhones are the only phones Virgin will sell moving forward.
Boost and Virgin Mobile Outline Galaxy S7 Launch
Boost Mobile and Virgin Mobile today both confirmed plans to offer the Samsung Galaxy S7 to their prepaid customers. Boost will kick off sales of the flagship handset on March 11, with Virgin to follow March 18.
Sprint to Sell Motorola Moto E Across Its Prepaid Brands
Sprint today said it plans to sell the Motorola Moto E from Boost Mobile, Virgin Mobile, and Sprint Prepaid this month. The Moto E, which has a larger screen and supports LTE 4G, is available in white from Boost Mobile beginning today for $99.99.
Inexpensive ZTE Prestige 2 Hits Boost and Virgin Mobile
Sprint's prepaid brands Boost Mobile and Virgin Mobile today launched the ZTE Prestige 2, an entry-level Android handset. The Prestige 2 has a 5-inch FWVGA display and it is powered by a 1.1 GHz quad-core processor with 2 GB of RAM and 16 GB of storage.