Sprint Planning to Use Virgin Mobile As Market 'Disrupter'
Sprint intends to relaunch its Virgin Mobile brand later this year and will use the prepaid service to shake things up. "We've put most of our attention in the postpaid handset business, which is where 80% of the profit in this industry comes from," said CEO Marcelo Claure. "Now that that business is stable, we're putting a lot of energy into Boost and Virgin." Claure has spent the last 18 months trimming costs at Sprint and getting its network strategy under control. With these tasks largely on track, the company is now focusing on its prepaid brands, which it has de-emphasized for a while. "I envision Virgin as being our disruptive brand," said Claure. "You're going to see us test different models. One model we're testing that we like is, rather than subsidizing handsets, actually providing free airtime with no subsidy on the handset. So you're going to see Virgin be our disrupter brand. And you're going to see Boost be a very strong brand that can give good competition to both Cricket and Metro." Claure didn't say when it might actually unveil the new, "disruptive" Virgin Mobile.
ZTE Blade Force for Boost Mobile Boasts HPUE
ZTE today announced the Blade Force smartphone for Boost Mobile. This Android handset includes support for Sprint's High Performance User Equipment technology and two-channel carrier aggregation for better performance near the cell edge.
Virgin Mobile to Sell iPhone X Starting November 10
Virgin Mobile USA today said it will offer customers the Apple iPhone X starting November 10. The company will accept preorders beginning November 3, which happens to be the same day the handset reaches Apple retail stores and those of Virgin's owner, Sprint.
Unlocked Blu S1 Compatible with Most U.S. Carriers
Blu Products recently announced the S1, an inexpensive Android smartphone that's available unlocked from Amazon.com and BestBuy.com. One of the chief benefits of the S1 is its wide compatibility with U.S.
LG Tribute Dynasty Lands at Boost Mobile Stores
Boost Mobile recently added the LG Tribute Dynasty to its lineup of affordable Android smartphones. This device includes a 5-inch HD display and is powered by a 1.5 GHz octa-core MediaTek processor with 2 GB of memory and 16 GB of storage.