Sprint Planning to Use Virgin Mobile As Market 'Disrupter'
Sprint intends to relaunch its Virgin Mobile brand later this year and will use the prepaid service to shake things up. "We've put most of our attention in the postpaid handset business, which is where 80% of the profit in this industry comes from," said CEO Marcelo Claure. "Now that that business is stable, we're putting a lot of energy into Boost and Virgin." Claure has spent the last 18 months trimming costs at Sprint and getting its network strategy under control. With these tasks largely on track, the company is now focusing on its prepaid brands, which it has de-emphasized for a while. "I envision Virgin as being our disruptive brand," said Claure. "You're going to see us test different models. One model we're testing that we like is, rather than subsidizing handsets, actually providing free airtime with no subsidy on the handset. So you're going to see Virgin be our disrupter brand. And you're going to see Boost be a very strong brand that can give good competition to both Cricket and Metro." Claure didn't say when it might actually unveil the new, "disruptive" Virgin Mobile.
Review: LG Tribute Dynasty for Boost Mobile
LG's Tribute Dynasty is a sub-$100 handset sold by Boost Mobile and Sprint. This low-cost Android handset features a simple design, average build, and entry-level capabilities.
Boost Founder Wants to See Boost/MetroPCS Divested If Sprint/T-Mobile Merger Goes Through
May 22, 2018
At least one person thinks Sprint and T-Mobile should be required to divest their respective prepaid businesses if they are allowed to merge. Peter Adderton, founder and former CEO of Boost Mobile, firmly believes the market will become less competitive — particularly in the prepaid space — if Sprint and T-Mobile are allowed to merge without any divestitures.
Google's Tasks App Works Directly with Gmail and Calendar
Apr 25, 2018
Google believes its Tasks mobile application for Android and iOS devices will help users manage and complete tasks more efficiently. The app lets people create tasks lists; view, edit, and manage tasks from any device; and control tasks created in Gmail, Google Calendar, or on the web from mobile devices.
T-Mobile and Sprint Agree to Merge and Unite Under T-Mobile Brand and Leadership
Apr 29, 2018
T-Mobile and Sprint today announced plans to merge in an all-stock deal that will create a "New T-Mobile" worth $146 billion. The new company's combined radio spectrum assets will allow it to accelerate deployment of 5G technology.
Virgin Mobile USA Relaunches As An iPhone-Only Carrier
Jun 21, 2017
Virgin Mobile USA, which is owned and operated by Sprint, transformed itself today into new provider much more closely aligned with the Virgin brand. Significantly, Virgin Mobile USA is now an iPhone-only carrier, meaning Apple's iPhones are the only phones Virgin will sell moving forward.