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DirecTV Not Zero-Rated for Cricket Customers

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Nov 29, 2016, 8:41 AM   by Eric M. Zeman

AT&T's prepaid service, Cricket Wireless, is offering customers a one-month free trial of DirecTV Now, the new internet-based television service from AT&T. Unlike AT&T, however, Cricket is not zero-rating DirecTV Now. This means Cricket customers cannot watch an unlimited amount of DirecTV Now via Cricket's wireless network. Instead, they will be encouraged to seek out WiFi whenever possible. Cricket says customers can use the Cricket WiFi app, which is preloaded on most phones, to find free WiFi hotspots. DirecTV Now includes four pricing tiers that range from $35 to $70 per month. For a limited time, early adopters can score 100 channels of content at the entry-level $35 price. HBO and Cinemax cost $5 extra.

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