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Google to Let Developers Offer Subscription Promos

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Nov 3, 2016, 2:21 PM by Eric M. Zeman

Google today rolled out new tools that should help developers promote their apps and encourage more user adoption. Most significantly, the Google Play Store is prepared to permit promotional pricing for subscriptions. Developers will be able to set temporary, lower monthly prices so people can test subscriptions before diving all in. Developers can now offer pre-registration to interested end users who can sign up for information and even automatic downloads before an app or game's release. Google says its Early Access beta-testing program has been very successful since launch, and it is encouraging more developers to use the beta program to test their own apps. Google is doing more to highlight the work of indie developers and now allows larger developers to nominate their smaller peers for the Indie Corner showcase. Last, Google is improving the app-refund process by offering developers a new API to help them spot users who've requested refunds. Google hopes these changes will help improve the Play Store for developers and end users alike.

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