Google to Let Developers Offer Subscription Promos
Google today rolled out new tools that should help developers promote their apps and encourage more user adoption. Most significantly, the Google Play Store is prepared to permit promotional pricing for subscriptions. Developers will be able to set temporary, lower monthly prices so people can test subscriptions before diving all in. Developers can now offer pre-registration to interested end users who can sign up for information and even automatic downloads before an app or game's release. Google says its Early Access beta-testing program has been very successful since launch, and it is encouraging more developers to use the beta program to test their own apps. Google is doing more to highlight the work of indie developers and now allows larger developers to nominate their smaller peers for the Indie Corner showcase. Last, Google is improving the app-refund process by offering developers a new API to help them spot users who've requested refunds. Google hopes these changes will help improve the Play Store for developers and end users alike.
Google to Let Android Users Trial Games from Search
Google gave developers a handful of new tools to improve the gaming experience for Android device owners. Perhaps the most significant of the new tools is one that will allow people to trial games for up to 10 minutes directly from Google search results.
Google Play to Improve Beta App Discovery
Google plans to make it easier for people to find and test beta applications in the Google Play Store. Google said it will begin to surface beta apps within search results in order to improve visibility.
Google Improves Visibility of Instant Apps with 'Try It Now' Button
Google today outlined a number of improvements it has made to the Play Store in order to help both consumers and developers make the most of Android apps and games. The most significant user-facing change is the addition of a "Try It Now" button that accompanies Instant Apps in the Play Store.
Developers Can (Finally) Create Instant Apps
Google today made its instant apps tool available to all developers. Google first announced instant apps at its I/O developer conference in 2016.