Google Maps to Host Ads In the Form of 'Promoted Pins'
Google today said it plans to place advertisements in Google Maps on mobile devices. The change is meant to help Google's business customers promote their own businesses to people who search through Google Maps. Google says advertisers can take advantage of location extensions to showcase their locations on maps as promoted pins. Google is experimenting with a variety of ad formats, and will relaunch local business pages so they are more appealing and include special offers and the ability to browse product inventory at any given store. The introduction of advertising will come to both the Android and iOS versions of Maps, but Google didn't say exactly when. The new advertising push is part of Google's attempt top shore up its core business.
Google Adds Multi-Stop Directions to Maps
Google gave Google Maps users the ability to plan multi-stop trips. The latest version of Google Maps allows people to add multiple destinations to a single excursion.
Google Threads Voice Commands Deeper Into Google Maps
People can now use their voice to take full command of Google Maps when in the car. Google updated Maps today and added more support for "Ok, Google"-based voice commands.
Google Maps and Inbox for Android Improved
Google today provided updates to its Maps and Inbox apps for the Android platform. Inbox works better on tablets, adds compatibility with Android Wear (view messages and notifications, reply via voice), and improves suggestions while users type.
Android Users Can Now Beta Test Google Maps
Google has rolled out a program that allows people to test beta versions of Google Maps. The betas will be published via the Google Play Store, similar to how Google distributes other a few other beta apps.
Google Maps Now Warns If Destination May Be Closed
Google pushed out a minor update to Maps for Android devices this week and added several new features. Chief among the new powers is the ability for Maps to send a warning when the place users have chosen to navigate to (such as stores or restaurants) will be closed by the time they arrive.