Google Maps to Host Ads In the Form of 'Promoted Pins'
Google today said it plans to place advertisements in Google Maps on mobile devices. The change is meant to help Google's business customers promote their own businesses to people who search through Google Maps. Google says advertisers can take advantage of location extensions to showcase their locations on maps as promoted pins. Google is experimenting with a variety of ad formats, and will relaunch local business pages so they are more appealing and include special offers and the ability to browse product inventory at any given store. The introduction of advertising will come to both the Android and iOS versions of Maps, but Google didn't say exactly when. The new advertising push is part of Google's attempt top shore up its core business.
Google Brings Q&A Feature to Maps and Search
Google today said it is adding a question-and-answer tool to Google Maps and Google Search for Android devices. Users need only search for and open business listings within Maps or Search to see the Q&A feature, which taps into data provided by Google Local Guides and others.
Google Adds Multi-Stop Directions to Maps
Google gave Google Maps users the ability to plan multi-stop trips. The latest version of Google Maps allows people to add multiple destinations to a single excursion.
Google Threads Voice Commands Deeper Into Google Maps
People can now use their voice to take full command of Google Maps when in the car. Google updated Maps today and added more support for "Ok, Google"-based voice commands.
Google Refreshes Maps to Help Aid Navigation
Google today announced a significant change to the appearance of Google Maps. According to Google, it has updated the look of driving, navigation, and transit maps in a way so ancillary information is more visible, such as gas stations when driving or train stations when riding the rails.