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Google Maps to Host Ads In the Form of 'Promoted Pins'

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May 24, 2016, 3:27 PM   by Eric M. Zeman   @phonescooper

Google today said it plans to place advertisements in Google Maps on mobile devices. The change is meant to help Google's business customers promote their own businesses to people who search through Google Maps. Google says advertisers can take advantage of location extensions to showcase their locations on maps as promoted pins. Google is experimenting with a variety of ad formats, and will relaunch local business pages so they are more appealing and include special offers and the ability to browse product inventory at any given store. The introduction of advertising will come to both the Android and iOS versions of Maps, but Google didn't say exactly when. The new advertising push is part of Google's attempt top shore up its core business.

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