Verizon Making It Easier To Get It Now
Jun 2, 2006, 1:30 PM by (staff)
Verizon VP and Chief Marketing Officer John Stratton yesterday announced the carrier will be making major changes that should make it easier for subscribers to get the content they want for their handsets. Verizon will adopt a technology called BREW Zone. This will allow the carrier as well as other content providers to sell content on their websites and have it delivered to a subscriber's phone. In addition to selling content on their desktop website, Verizon will begin selling memory cards pre-loaded with content and applications in its stores. The carrier will also make finding content easier. A revised version of the Get It Now deck will allow users to search for content by keywords, and also make recommendations based on prior purchases.
Verizon Adds Casting Support to iOS go90 App
Verizon Wireless updated its go90 mobile video app this week, making it possible to push content from the iPhone to TVs via Apple TV and Chromecast. Verizon says the app has a new design with simplified navigation, and now more visibly curates video content based on category, such as action, comedy, drama, or reality.
Google to Stream App Content Via Search
Google today said its mobile search tool is now able to show content that may be buried within apps. Google began indexing the content of mobile apps two years ago, and has more than 100 billion deep links into apps such as Facebook, Instagram, and Pinterest.
Verizon Announces FreeBee Sponsored Data Program
Verizon Wireless today revealed FreeBee Data, a program that will allow consumers to access select data without it counting against their monthly data bucket. The program has two business models, according to Verizon, and both target content providers more so than end users.
Blu Monetizes Lock Screens
Blu and Celltick today announced a deal to put Celltick's Start screen technology on all new Blu phones. Start is an interactive lock screen that includes shortcuts to favorite contacts, apps, and more, while displaying content automatically personalized to the user.
Verizon's go90 Video App Wins Exclusive NBA Content
Verizon today struck a major deal with the National Basketball Association that will give Verizon customers access to premium NBA video content. Specifically, Verizon's go90 mobile video service will offer daily highlights, original content, and out-of-market games via the NBA League Pass.
Get Bent Over easier