Verizon Making It Easier To Get It Now
Jun 2, 2006, 1:30 PM by (staff)
Verizon VP and Chief Marketing Officer John Stratton yesterday announced the carrier will be making major changes that should make it easier for subscribers to get the content they want for their handsets. Verizon will adopt a technology called BREW Zone. This will allow the carrier as well as other content providers to sell content on their websites and have it delivered to a subscriber's phone. In addition to selling content on their desktop website, Verizon will begin selling memory cards pre-loaded with content and applications in its stores. The carrier will also make finding content easier. A revised version of the Get It Now deck will allow users to search for content by keywords, and also make recommendations based on prior purchases.
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