Powermat Charging Stations May Soon Require App
Powermat today announced a new "mobile engagement platform" that will allow public charging station providers such as Starbucks to push marketing directly to phones via an app. Companies that choose to deploy the new platform will be able to require users to download and install the app before their phones will charge. The technology uses location beacons to verify phones and switch charging pads on or off as necessary. The app can display promotions, including ads and discounts for products at that location. The platform benefits charging location providers, and thus encourages the installation of more public charging stations worldwide. Users can use either the Powermat-branded app, or a store-branded app. Powermat is providing an API to partners to enable this functionality in their own mobile apps. The Powermat app shows all nearby charging locations, and can list promos and discounts available at nearby charging spots. Once users have the app installed, stores can also use the platform to push promos to nearby users as they walk by. This allows nearby stores with charging locations to compete for customers by offering discounts. Current public Powermat installations - including Starbucks - already include the cloud-connected hardware and beacons to support this new platform.
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Powermat Shows Universal Fast Charging Ring
Powermat this week showed off an early version of its forthcoming universal fast wireless charging ring for public Powermat charging stations, at locations such as Starbucks. Current charging rings come in two separate versions: Lightning for iPhones, and micro-USB for all other phones.
Starbucks Officially Debuts Wireless Charging in Shops
Starbucks has begun to deploy wireless charging stations at select coffee shops in the San Francisco Bay Area. The company said 200 stores now offer wireless charging spots on tables and coffee bars.
Powermat to Upgrade Starbucks Charging Mats to Support iPhone X
Powermat, which has deployed PMA-compliant wireless chargers at thousands of Starbucks locations around the U.S., plans to update its charging pads to support the iPhone X, iPhone 8 Plus, and iPhone 8 from Apple. At the moment, there are two competing wireless charging standards, PMA and Qi.
Google Debuts 'Nearby' to Alerts Android Users to What's Close
Google today announced Nearby, a way for Android devices to show people relevant apps, web sites, and other information based on location. It takes the idea of the physical web, which displayed web sites of nearby businesses, a step further.