Google's AMP-lified Content to Be Prioritized In Mobile Search
Google today said people should see AMP'd content appear most prominently in mobile search. Google kicked of AMP (Accelerated Mobile Pages Project) last year with the goal of improving web page load times on the mobile web. AMP uses HTML and other standards to let web publishers optimize their content for mobile so it renders quicker over wireless connections. Google says AMP'd content loads four times faster and uses one-tenth the data of non-optimized content. Google initially partnered with more than 30 publishers, but the number of publishers and amount of content had increased over time. AMP'd articles will appear in the Top Stories section of search results.
Google's AMP Stories Let Web Publishers Tell Tap-Through Stories with Photos and Videos
Google today announced a preview of AMP stories, a new tool for creators to bring content to the mobile web in a new and engaging way. AMP stories were inspired by the likes of Snapchat and Instagram, which both offer people the ability to tell on-going, ephemeral stories that others swipe through.
Google Search for iPhone Gets AMP'd
Google today updated its Google Search app for the iPhone and added several new features. The most significant improvement is support for Google's accelerated mobile pages, or AMP.
Facebook to Make Its Instant Articles Compatible with Google, Apple Formats
Facebook wants content to be more readable across the web and took steps this week toward that goal by tweaking the SDK for its Instant Articles. Facebook's Instant Articles give publishers a way to streamline content for consumption on mobile devices, but Instant Articles aren't compatible with the mobile-first styles used by Google and Apple.
Google Improves Link Sharing from AMP Articles
Google this week made it simpler for mobile device users to share AMP articles. AMP articles are specially formatted for viewing on mobile devices and load faster than standard web sites.
Google Says Developers Can Use AMP for Email to Boost Gmail Experience
Google today said it is porting its AMP technology to Gmail. Developers now have access to AMP for Email, a tool that allows them to create interactive, actionable email experiences that take place within Gmail itself, rather than secondary browser windows.