Nokia World 2007
Dec 9, 2007, 12:10 AM by Eric Lin
Hands On Demos of Nokia's newest handsets: N82, 8800 Arte, 7900 Prism and 3110 Evolve, plus a look into S60 Touch.
Every year Nokia hosts select journalists, developers and partners to show off all of its current products as well as explain where the company is headed. Normally Nokia is very conservative at these events - it is the undisputed champ outside the US, Japan and Korea and so it rarely admits that it needs to improve anything or change strategies. But this year was different. Every presentation we heard or executive we talked to admitted the company needs to make some changes - at least in a few areas.
The issue everyone brought up was ease of use - especially in terms of S60. While Series 40 (the OS that most US Nokia phones run on) has improved significantly, S60 (the smartphone OS) has lagged behind. The next version of S60, which will include touch sensitivity but won't require it, will be Nokia's first attempt to re-focus on such efforts. But the company is dedicated to improving every operating platform as well as hardware to be easier to use.
It is also developing ways to make its hardware more environmentally friendly. Though chips and circuit boards are difficult to improve, Nokia has made advancements in plastics, packaging, and even its chargers so that each will reduce its environmental impact.
The show also gave us a chance to get some hands-on time with many of Nokia's latest models. Though none of them are destined for the US, most will at least operate on GSM carriers here.
How Do You Say...
is it Nock-ee-a (like Eric is pronouncing it) or is it No-key-ah like everyone else says it?
That would be great!
no love for the USA