Twitter to Place Higher Priority On Ads
Twitter today is rolling out a new product for advertisers that will give them the top spot in users' timelines. Called First View, the marketing product will push promoted video Tweets to the top of feeds on mobile devices, visible when users first open the app. Twitter calls this its "most valuable real estate" and will sell it at a premium to brands looking to make a big impact. The advertising product is rolling out in the U.S. first, with global markets to follow over time. Twitter didn't say if users will be able to opt-out of the video ads, which can drive up mobile data use, or set them to auto-play only when on WiFi.
Twitter to Make It Easier to Read About Places and Things
Twitter is testing new ways to surface content about locations and products that might interest users. First, it is experimenting with a feature called Place and Product pages.
Twitter Adds 'Connect' Tab to Help Find Accounts Worth Following
Twitter today announced a new tool meant to make it easier to find new people and accounts to follow. The "connect" tab will appear on Twitter for the web, and in the Android and iOS mobile apps beginning today, where Twitter will curate a list of accounts it believe users might like to follow.
Twitter More Prominently Suggesting Who to Follow
Twitter has tweaked its Android and iOS mobile apps by adding "who to follow" suggestions directly to users' timelines. Twitter says it relies on a number of factors to determine the suggested accounts, including users' email and phone contacts, as well as what types of accounts they already follow.
Twitter Debuts 'Happening Now' to Call Out Real-Time Events
Twitter has rolled out a new way to see what's happening live around the world with the addition of a "Happening Now" tool in users' timelines. Twitter says the Happening Now content will center on events and topics it thinks users will be interested in, though it is kicking off the feature with a focus just on sports in the U.S.
Twitter Tweaks Timelines Yet Again
Twitter is debuting a change to how its timeline works that will include more "best" Tweets at the top of users' feeds. The idea is similar to the "while you were away" function that Twitter added to the service last year, but it includes a broader array of Tweets displayed in reverse chronological order.