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Google Taking More Steps to Protect Against Nefarious Ads

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Feb 3, 2016, 4:37 PM   by Eric M. Zeman

Google today said it is expanding its Safe Browsing protection to further keep people safe when browsing the mobile web. Specifically, Google is now targeting social engineering attacks, which often trick users into downloading unwanted software or revealing personal data by looking like the device's native software. Google will go after ads that pretend to "act, or look and feel, like a trusted entity — like your own device, or browser" and those that attempt to "trick you into doing something you'd only for a trusted entity" such as sharing a password or phone number. Google turned on Safe Browsing in Chrome on Android devices by default last year. This improvement in Safe Browsing will add another layer of protection for mobile surfers.

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