Home  ›  News  ›

Sprint Cuts PayLo and Broadband2Go Amidst Virgin Shakeup

Article Comments  

Feb 3, 2016, 8:41 AM   by Eric M. Zeman

Sprint is today discontinuing its PayLo and Broadband2Go sub-brands, which were operated through Virgin Mobile. The move comes mere days after Sprint said it was "de-emphasizing" the Virgin brand. PayLo chiefly offered talk/text plans to feature devices and Broadband2Go mainly sold data-only devices and services. Virgin said the PayLo brand attracted people seeking "burner phones" and it wants to move away from that association. The company is also adjusting the service plans available from Virgin Mobile. Starting today, Virgin will offer three plans. The entry-level plan costs $30 and includes unlimited talk/text and 500 MB of data. Stepping up to the $40 plan boosts data to 4 GB, while the $50 plan includes 6 GB. Sprint doesn't charge overages, but does throttle people who exceed their data limits. "We've kind of transitioned to focusing on those monthly unlimited plans, which are the more engaged, higher-ARPU subscribers," said Angela Rittgers, VP of Sprint's prepaid services, to Fierce Wireless. "I think what we'll find is that the net amount of money we get from customers will be the same, but these are just more attractive price points to subscribers." Sprint said it remains committed to its prepaid brands and customers. Sprint's other prepaid brand, Boost Mobile, recently revised its pricing, too.

more news about:

Sprint
Virgin Mobile
 

Comments

This forum is closed.

This forum is closed.

No messages

 
 
Page  1  of 1

Subscribe to news & reviews with RSS Follow @phonescoop on Threads Follow @phonescoop on Mastodon Phone Scoop on Facebook Follow on Instagram

 

Playwire

All content Copyright 2001-2024 Phone Factor, LLC. All Rights Reserved.
Content on this site may not be copied or republished without formal permission.