Sprint Cuts PayLo and Broadband2Go Amidst Virgin Shakeup
Sprint is today discontinuing its PayLo and Broadband2Go sub-brands, which were operated through Virgin Mobile. The move comes mere days after Sprint said it was "de-emphasizing" the Virgin brand. PayLo chiefly offered talk/text plans to feature devices and Broadband2Go mainly sold data-only devices and services. Virgin said the PayLo brand attracted people seeking "burner phones" and it wants to move away from that association. The company is also adjusting the service plans available from Virgin Mobile. Starting today, Virgin will offer three plans. The entry-level plan costs $30 and includes unlimited talk/text and 500 MB of data. Stepping up to the $40 plan boosts data to 4 GB, while the $50 plan includes 6 GB. Sprint doesn't charge overages, but does throttle people who exceed their data limits. "We've kind of transitioned to focusing on those monthly unlimited plans, which are the more engaged, higher-ARPU subscribers," said Angela Rittgers, VP of Sprint's prepaid services, to Fierce Wireless. "I think what we'll find is that the net amount of money we get from customers will be the same, but these are just more attractive price points to subscribers." Sprint said it remains committed to its prepaid brands and customers. Sprint's other prepaid brand, Boost Mobile, recently revised its pricing, too.
Virgin Mobile USA Relaunches As An iPhone-Only Carrier
Jun 21, 2017
Virgin Mobile USA, which is owned and operated by Sprint, transformed itself today into new provider much more closely aligned with the Virgin brand. Significantly, Virgin Mobile USA is now an iPhone-only carrier, meaning Apple's iPhones are the only phones Virgin will sell moving forward.
Boost Mobile Adjusts Family Plans, Offers Ad Deal
Jan 26, 2016
Boost Mobile today unfurled new multi-line plans for families. There are now two basic tiers for families.
Verizon Wireless Debuts New My Verizon App and Plan
Jul 6, 2016
Verizon Wireless today announced major changes to its service plans and how customers manage them. The new Verizon Plan goes hand-in-hand with a completely new My Verizon app for mobile devices.
Boost and Virgin Mobile Score Kyocera Hydro Reach
Apr 13, 2016
Sprint's prepaid brands, Boost Mobile and Virgin Mobile, plan to sell three low-cost smartphones in the weeks ahead, including the Kyocera Hydro Reach. The Reach (pictured) is an update to the Hydro Edge.
Sprint Debuts Unlimited Plan of Its Own
Aug 18, 2016
Sprint today announced Unlimited Freedom, a service plan that provides unlimited talk, text, and data for two lines at $100 per month. Sprint says the Unlimited Freedom plan offers "optimized streaming" for "video, gaming, and music" and "unlimited LTE data for most everything else." Specifically, video resolution is capped at 480p resolution when streamed over the network, while games are capped at 2Mbps, and music is capped at 500Kbps.