Sprint Cuts PayLo and Broadband2Go Amidst Virgin Shakeup
Sprint is today discontinuing its PayLo and Broadband2Go sub-brands, which were operated through Virgin Mobile. The move comes mere days after Sprint said it was "de-emphasizing" the Virgin brand. PayLo chiefly offered talk/text plans to feature devices and Broadband2Go mainly sold data-only devices and services. Virgin said the PayLo brand attracted people seeking "burner phones" and it wants to move away from that association. The company is also adjusting the service plans available from Virgin Mobile. Starting today, Virgin will offer three plans. The entry-level plan costs $30 and includes unlimited talk/text and 500 MB of data. Stepping up to the $40 plan boosts data to 4 GB, while the $50 plan includes 6 GB. Sprint doesn't charge overages, but does throttle people who exceed their data limits. "We've kind of transitioned to focusing on those monthly unlimited plans, which are the more engaged, higher-ARPU subscribers," said Angela Rittgers, VP of Sprint's prepaid services, to Fierce Wireless. "I think what we'll find is that the net amount of money we get from customers will be the same, but these are just more attractive price points to subscribers." Sprint said it remains committed to its prepaid brands and customers. Sprint's other prepaid brand, Boost Mobile, recently revised its pricing, too.
Virgin Mobile USA Relaunches As An iPhone-Only Carrier
Virgin Mobile USA, which is owned and operated by Sprint, transformed itself today into new provider much more closely aligned with the Virgin brand. Significantly, Virgin Mobile USA is now an iPhone-only carrier, meaning Apple's iPhones are the only phones Virgin will sell moving forward.
Inexpensive ZTE Prestige 2 Hits Boost and Virgin Mobile
Sprint's prepaid brands Boost Mobile and Virgin Mobile today launched the ZTE Prestige 2, an entry-level Android handset. The Prestige 2 has a 5-inch FWVGA display and it is powered by a 1.1 GHz quad-core processor with 2 GB of RAM and 16 GB of storage.
Sprint to Sell Motorola Moto E Across Its Prepaid Brands
Sprint today said it plans to sell the Motorola Moto E from Boost Mobile, Virgin Mobile, and Sprint Prepaid this month. The Moto E, which has a larger screen and supports LTE 4G, is available in white from Boost Mobile beginning today for $99.99.
Boost and Virgin Add Data Packs for Prepaid Plans
Sprint's Boost Mobile and Virgin Wireless USA brands today made available new data packs for customers seeking a bit more data. The $5 pack provides 1 GB of high-speed data and the $10 pack provides 2 GB of high-speed data.
Sprint Planning to Use Virgin Mobile As Market 'Disrupter'
Sprint intends to relaunch its Virgin Mobile brand later this year and will use the prepaid service to shake things up. "We've put most of our attention in the postpaid handset business, which is where 80% of the profit in this industry comes from," said CEO Marcelo Claure.