Facebook to Kill Off Parse Developer Platform
Facebook today said it will wind down and shutter Parse, a developer service platform it purchased in 2013. Developers use Parse to help manage backend tasks so they can focus on user-facing features for mobile apps. Facebook initially hoped to Parse could become similar to Amazon Web Services, a giant platform that allows developers to create and host mobile and web-based services. Companies such as Orbitz use Parse and Facebook thought it could make money by hosting such companies' data. The plan never bore fruit. Kevin Lacker, co-founder of Parse, said the service will continue to run for a full year until January 2017, and Facebook will provide the tools developers need to migrate their data elsewhere. "We know that many of you have come to rely on Parse, and we are striving to make this transition as straightforward as possible," explained Lacker. Facebook rep Michael Kirkland said the company plans to "dedicate more resources to high-impact products and services in areas like analytics, monetization, discovery, and authentication."
Facebook to Turn Messenger Into a Platform for Apps
Facebook today announced Messenger Platform, an expansion of its messaging application that will let developers tap into key features. Facebook envisions Messenger Platform as new place for people to express themselves and share content.
Facebook Testing Messenger-Based Personal Assistant
Facebook is trialling a smart personal assistant that will live inside its Messenger application and complete various tasks for users. For now, the assistant is called Facebook M and Facebook claims it will be superior to competing products.
Facebook Testing Video Services
Facebook today said it is looking to increase the number of ways people can consume video on its platform. The company is testing a revised version of its suggested videos function on the iPhone, which purports to ease the discovery process for related strings of videos.
Facebook Updates Messenger Platform to Improve Bots
Facebook hopes new features added to its Messenger Platform will help improve how bots perform within Facebook Messenger. For example, people can now rate bots so developers have more direct feedback on what works and what doesn't.