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Samsung to Focus on Improving Smartphone Software

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Jan 28, 2016, 8:40 AM   by Eric M. Zeman   @phonescooper

Samsung plans to boost the appeal of its smartphones by making changes to its software. "The company will focus on strengthening the competitiveness of its software, along with hardware, services and wearable products," said Samsung. It will also debut "an enhanced product mix with the introduction of new lineups, such as the Galaxy A series." Samsung plans to fight a stagnating market by reinforcing its leadership in the flagship space while also increasing shipments of mass market handsets to improve profitability. The company recently reported its fourth quarter earnings, which saw Samsung bring in revenue of $44 billion and record a net profit of $5.1 billion — a drop of 40% compared to the year-ago period. Samsung will continue to foster growth in is chip, panel, Smart Home, IoT, and home appliances businesses with new technology and expanded lineups.

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