Sprint Planning Virgin Mobile Revamp
Sprint says it has a new strategy in mind for its prepaid brand Virgin Mobile. During a call with analysts today, Sprint execs said the company is de-emphasizing Virgin at the moment in favor of Boost Mobile, and has gone so far as to pull Virgin advertising ahead of a the new strategy's debut. Sprint did not say what it plans to do with Virgin, though it did admit it is not pursuing the pre-paid space as aggressively as rivals Cricket and MetroPCS. "You've got to figure out where do you want to fight and where do you want to grow," said CEO Marcelo Claure. "We are keeping the customers that matter." Claure also took the opportunity to reassure investors and customers that its network improvement plan will not be disruptive. "This is not a rip-and-replace strategy," said Claure, calling the implementation a "progressive build" that will make changes for the better. The company is expected to relocate some cell towers and make greater use of small/macro cells to densify its network. It may also shift some backhaul operations to microwave in order to cut down the fiber carriage fees it pays to AT&T and Verizon. Claure still believes Sprint can become the No. 1 or No. 2 network in terms of absolute performance in 80% of the country's markets within two years.
Apple Watch Series 3 Supports Carriers' One Number Calling and Messaging
Apple this week announced the Apple Watch Series 3 with an optional cellular radio. The LTE radio makes it possible for the smartwatch to connect to cellular networks on its own, without a nearby iPhone.
Google Intros 'Zero-Touch' Android Enterprise Deployments
Google today made it easier for businesses to configure and deploy Android handsets to employees with a new tool called zero-touch enrollment. Google says zero-touch lets companies configure purchased devices and ship them directly to employees completely preconfigured with corporate policies and controls all in place.
U.S. Carriers Create Mobile Authentication Taskforce
Mobile operators in the U.S. today said they will work together to help customers more easily manage app and account authentication while also protecting consumers' privacy and identity.
Apple Refreshes the Apple Watch with LTE
Apple today updated its smartwatch with several new features. Notably, the Apple Watch Series 3 gains an optional LTE radio for connections when phones aren't around or available.