Sprint Planning Virgin Mobile Revamp
Sprint says it has a new strategy in mind for its prepaid brand Virgin Mobile. During a call with analysts today, Sprint execs said the company is de-emphasizing Virgin at the moment in favor of Boost Mobile, and has gone so far as to pull Virgin advertising ahead of a the new strategy's debut. Sprint did not say what it plans to do with Virgin, though it did admit it is not pursuing the pre-paid space as aggressively as rivals Cricket and MetroPCS. "You've got to figure out where do you want to fight and where do you want to grow," said CEO Marcelo Claure. "We are keeping the customers that matter." Claure also took the opportunity to reassure investors and customers that its network improvement plan will not be disruptive. "This is not a rip-and-replace strategy," said Claure, calling the implementation a "progressive build" that will make changes for the better. The company is expected to relocate some cell towers and make greater use of small/macro cells to densify its network. It may also shift some backhaul operations to microwave in order to cut down the fiber carriage fees it pays to AT&T and Verizon. Claure still believes Sprint can become the No. 1 or No. 2 network in terms of absolute performance in 80% of the country's markets within two years.
U.S. Carriers Share Galaxy S9 and S9+ Launch Plans and Pricing
All four major carriers in the U.S. plan to sell the Samsung Galaxy S9 and S9+ beginning in March.
ZTE Says Intel Chiefs' Fears Unfounded, Its Phones No Threat
ZTE says American consumers have no reason to fear its cell phones. The company issued a statement after the heads of the FBI, CIA, NSA and other intelligence groups suggested that Americans should not purchase phones made by ZTE and Huawei.
Android Messages with RCS to Reach More Phones On More Carriers
Google says its Android Messages app is on the upswing thanks to new RCS-based tools and growing support from phone makers and wireless network operators. To start, brands now have more power to interact with consumers thanks to RCS business messaging.
Review: LG Tribute Dynasty for Boost Mobile
LG's Tribute Dynasty is a sub-$100 handset sold by Boost Mobile and Sprint. This low-cost Android handset features a simple design, average build, and entry-level capabilities.
Sprint Targeting a Fall Launch for VoLTE
Sprint expects to deploy voice over LTE across its network starting this fall. Sprint competitors AT&T, T-Mobile, and Verizon Wireless already offer VoLTE across the bulk of their footprints, making Spring the last major carrier to deploy the upgraded voice technology.