Google Now Allowing Developers to Offer Promo Codes
Google has updated the Google Play Developer Console for app writers and added the ability to generate and distribute promotional codes. The idea is to encourage users to check out new games or continue playing ones they already own. Promo codes can be used to cover the cost of entire apps or games, as well as in-app purchases. Developers will be limited to 500 codes per app per quarter, and Google suggests they be used to reward loyal users or attract new ones. The Apple iTunes App Store has offered promo codes for years.
Google Testing 3rd-Party Email Access in iOS Gmail App
Google is allowing people to use their non-Gmail email service within the Gmail app for iOS. Apple's own iOS email app and Microsoft's Outlook email app both already support multiple email services, as does Gmail on Android handsets.
Google Play Games Adds Gameplay Recording
Google today updated the Play Games app with the ability to record and share gameplay. The app supports the user-facing camera for recording commentary, and simple editing tools for trimming clips.
Google to Let Android Users Trial Games from Search
Google gave developers a handful of new tools to improve the gaming experience for Android device owners. Perhaps the most significant of the new tools is one that will allow people to trial games for up to 10 minutes directly from Google search results.
Developers Can (Finally) Create Instant Apps
Google today made its instant apps tool available to all developers. Google first announced instant apps at its I/O developer conference in 2016.
Google Improves Visibility of Instant Apps with 'Try It Now' Button
Google today outlined a number of improvements it has made to the Play Store in order to help both consumers and developers make the most of Android apps and games. The most significant user-facing change is the addition of a "Try It Now" button that accompanies Instant Apps in the Play Store.