Blu Monetizes Lock Screens
Blu and Celltick today announced a deal to put Celltick's Start screen technology on all new Blu phones. Start is an interactive lock screen that includes shortcuts to favorite contacts, apps, and more, while displaying content automatically personalized to the user. Users can customize the shortcuts and content they see, or turn off Start completely. Celltick and Blu make money form the arrangement by suggesting content from media partners — such as Huffington Post — and adding pre-roll video ads to video content selected by the user. Blu is also able to gather data to better understand which apps and content its users prefer. The new Blu Vivo 5 and Vivo XL include Start.
Hands On with the Blu Vivo 5 and XL
Blu is not only a fast-growing company, they're a fast-changing one as well. Most Blu phones to date have been cheap, plastic, and loaded with plain Android.
Blu Vivo 5 Has Unibody Metal Design
Blu today announced the Vivo 5 and Vivo XL affordable Android smartphones. Both have a premium design, and similar specs.
Review: Blu Vivo 5
Blu is selling the Vivo 5 directly to consumers unlocked. This Android device is slim, attractive, and made from good materials.
Hands-On with the Blu Vivo 5R
Blu recently announced the Vivo 5R, a well-spec'd device that it plans to sell directly to U.S. consumers.
Review: Blu R1 Plus
Blu is back with another Android handset for U.S. consumers who prefer the unlocked life.