Blu Monetizes Lock Screens
Blu and Celltick today announced a deal to put Celltick's Start screen technology on all new Blu phones. Start is an interactive lock screen that includes shortcuts to favorite contacts, apps, and more, while displaying content automatically personalized to the user. Users can customize the shortcuts and content they see, or turn off Start completely. Celltick and Blu make money form the arrangement by suggesting content from media partners — such as Huffington Post — and adding pre-roll video ads to video content selected by the user. Blu is also able to gather data to better understand which apps and content its users prefer. The new Blu Vivo 5 and Vivo XL include Start.