Google to Stream App Content Via Search
Google today said its mobile search tool is now able to show content that may be buried within apps. Google began indexing the content of mobile apps two years ago, and has more than 100 billion deep links into apps such as Facebook, Instagram, and Pinterest. Until now, Google says it was only able to show content from apps if the content was mirrored online. Moving forward, search results will be able to reveal in-app content as well as online content. Moreover, Google will let people stream mobile apps so they can view that content even if the app is not installed on their phone. Streaming apps requires WiFi, but will otherwise run the app as if it were installed, allowing people to fully make use of the in-app content such as booking hotels. Google will also supply links so people can install the streamed app if they so choose. Google says app streaming is based on a new technology that it is experimenting with. Google is first streaming app content from a limited set of app partners, but it hopes to expand the functionality over time.
Android Instant Apps Let Apps Run Even When Not Installed
Google today showed off what it calls Android Instant Apps. The idea here is to allow people to access content that's buried within apps that are not installed on their phone.
Google Brings In-App Search to Android Phones
Google this week announced a new tool for searching the content on devices. The search mode, called In Apps, allows people to find content that's buried inside apps installed on the phone.
Google to Surface iOS App Content in Search Results
Google today enabled a new functionality that will let the Google Search app find content within iOS apps and include that data in search results. Users will then be able to select the search results and go directly to the associated app on their phone.
YouTube to Enable Mobile Live Video Streaming
Google plans to add live video streaming to its YouTube mobile apps. Google says live streaming will be incorporated into the application's core and won't require a separate app or download.