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More Details Revealed on Sprint - Cable Cooperation

Article Comments  5  

Apr 10, 2006, 1:13 PM   by (staff)

Cable companies will begin rolling out their Sprint-based mobile service in the second half of this year. Sprint's four cable partners will initially launch the service in 7 cities including Austin, Raleigh, and Portland, OR. Initially the service is not set to offer much more than Sprint PowerVision. Cable operators will add additional clips to the video offerings, and customize Sprint's current video selector to look like their on-screen cable guides. The cable version will also offer combined voicemail if customers get home phone service thru the cable company and email account access if they get cable internet. No mention was made of the UMA style CDMA/Wi-Fi features that Sprint discussed a few weeks ago.

more info at Wall Street Journal »



This forum is closed.

This forum is closed.


Apr 11, 2006, 2:25 PM

Remember Qwest Wireless?

Qwest was and is the first major MVNO cellular venture from any carrier. Qwest picks their phones, All of their phones are branded as Qwest, all the programming in the phones say Qwest, the Vision Homepage is Qwest, and the bill comes from Qwest. In every way, shape, and form, the customer is given the impression that the service is entirely Qwest. However, they solely use Sprint towers. Qwest bundles up all their offerings (home, long distance, DSL, TV, and now wireless) on the same bill, same bottom line monthly charge, and with discounts. This has proven to be an awesome customer retention technique for qwest and gives Sprint added revenue. Cox, Time Warner, Comcast, and a few other smaller companies will get the same treatment, but...
I don't think the cable deal is an MVNO partnership. I'm thinking it will be marketed as Cox/Comcast wirless powered by Sprint. The Sprint name will not be hidden like it is on Qwest.

Apr 10, 2006, 3:51 PM

So... what about existing customers...

I am an existing Cox Cable customer and existing Sprint customer... will I be able to merge my accounts (and hopefully save money...) and take advantage of these new features? I was under the impression that the Cable Cos. would be offering Sprint branded service and NOT MVNO's.
No kidding.... I didn't think they would be MVNO's either. The wording is still ambiguous - perhaps they haven't said one way or the other yet.
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